For any entrepreneur or business owner, networking is an essential element to success. It not only brings the potential for building contacts within your industry, it also provides opportunities to gain prospective clients and customers.
However, many entrepreneurs see networking as a challenge.
Oftentimes it can be nerve-wracking entering a room full of strangers and try to get them interested in who you are and what you have to offer. If you are naturally introverted, then networking can feel like even more of a daunting feat.
However, the benefits of networking for entrepreneurs and their businesses are so great, that it really is important to overcome the challenges and get it right. Having spoken to several key networkers across a broad spectrum of industries, the one key piece of advice to stick to when networking is this:
ALWAYS GIVE MORE THAN YOU RECEIVE.
If you want to be successful at networking and make real relationships that can benefit you - take YOU out of it.
When you walk into a room full of strangers at a networking event, the main goal should be to meet people you find interesting and see how you might be able to help THEM. Make it about their needs. Don’t make it about what you can get out of it.
If you stick to this key rule when networking, then you make real connections, and those connections will be clamouring to get back in touch with you - where you'll be inundated with ways you can partner with each other. From there you can grow a relationship that is mutually beneficial.