virtual assistant

How to Stop and Prevent Entrepreneurial Burnout

Entrepreneur Support

The biggest secret to an entrepreneur’s success? They don’t try and do everything by themselves. It’s a phrase we've probably all heard before, but often we forget to put it into action.

As you’ve started your business, have you ever felt or done any of the following?

·      Feeling like you are running on empty

·      Feeling overwhelmed

·      Taking your work home with you

·      Decreased Productivity

If so, you may be experiencing entrepreneurial burnout, and if you want to ensure any type of success for you and your business, you should make some changes. Get out of a mental rut by changing your scenery and your normal routine. Change your work environment for a day if you can to clear your head. But most likely, you may need some wider changes like re-structuring your business strategy or expanding your team with virtual support to combat this common pitfall.

Here are CoStartup & Go’s top tips to stop and prevent entrepreneurial burnout:


This is and will always be the first step. Taking care of your emotional, physical and mental well-being. The easiest and fastest way to bring yourself back to balance is to get a good night’s sleep and to increase your water intake. Balancing your body can go a long way in helping you become more productive as an entrepreneur.

Get organised. Get clarity.

Making time to organise yourself and your business will allow for some much-needed strategic vision for the entrepreneurial journey. What people often don’t realise is that as an entrepreneur or startup, there is so much changeable action that occurs and that your business needs to be ready for. Funding doesn’t come through? Pivot your product or service line. Funding does come through? Ramp up your marketing efforts. Being able to execute your plan while staying flexible is a true key to sustained success.

Schedule Breaks.

For entrepreneurs, we know that the clock never truly stops, and that if you want doors to open, YOU are the only one who can make it happen. But creativity and ideas emerge when your mind is still, when you allow yourself to focus on other things, and when you take some time off. Make it a part of your day to take short breaks to allow your brain to expand and your imagination to wander. And make sure you make a conscious effort to shut the laptop down a few nights and weekends.


If you are wondering how you are ever going to get all your work done now that you are sleeping so much and taking breaks – the answer is easy: Focus your work efforts on the most important tasks that add value to your business. Avoid time suckers and tasks that take up much of your time and energy but in the end, can be done by others. Investing in a virtual assistant is so important as it allows you to excel in the areas that you are best at, and you can outsource and collaborate with others on areas you don’t have time for. But don’t limit your scope here – startups and entrepreneurs can use virtual support for social media, web development, bookkeeping, email management, marketing administration, events management and much more.

Gather a Support System.

Going it alone with an idea and a laptop is admirable, but can quickly get lonely and discouraging if you don’t have a smart network around you. Slowly build a support system around you with people whom you can bounce ideas off, keep you motivated, and at times can keep you accountable. Using a flexible co-working space is perfect for fuelling natural relationships. Check out the options at The Office Group for flexible co-working memberships.

Ultimately, success as an entrepreneur isn’t about the number of hours you put in, but about what you do with those hours. Are you using your time wisely? Why not book a free consultation with CoStartup & Go to see how we can help increase your productivity?

Back to School for Your Business: Let Your Business Grow

back to school for your business

It's September and while the kids head back to school, we adults head back to a semblance of a normal routine. For many parents this new month sees the start of the school run and the nervous wait at the school gates to hear all about the new and exciting things their children have learned. 

In order for our kids to grow we entrust them, our most precious belonging, into the care of others. We know how important it is for them to receive the very best skills, knowledge and tools to help them become successful in later life. Yet why is it so hard for some entrepreneurs to not put this very practice into their new businesses

Understanding that growing your business requires delegation is key. Taking the leap and hiring virtual support is the first step. In the 15 years of experience I have, every entrepreneur I have worked with has expressed of the relief and renewed focus that comes with hiring that first assistant. A reliable and experienced VA will not only complete the never ending ‘to do’ list quicker, but will more than likely do it better as that is their main focus.

Just like those parents whose time is now freed up to move on with other important tasks and priorities in their life, you as the entrepreneur can now focus on working on your business, not in your business.

This September, give your business the attention and care that it needs by allowing it room to grow in the hands of some consultative support. Any administrative or project work that can elevate your business can be expertly handled by our virtual support team. Get in touch to see how we can help your business thrive.

Personal Assistant 2.0: The Rise of a New Type of Worker

personal assistant with paperwork

Personal assistants, virtual assistants, consultants, freelancers - all indispensable for entrepreneurs, start-ups and small businesses, but what do they actually do and which one should you hire for your business

As the world of work changes, so too do old job titles and job descriptions. We live in a world where the multi-hyphenate professional dominates. People are no longer defined by their job titles, but by their skills. With technology rapidly changing the normal working environment, people are setting up businesses more than ever. With a laptop and an armchair, you can now have an office anywhere in the world. And they will need support.

This brave new world of working in business has also welcomed a new phenomenon - the Personal Assistant 2.0. For freelancers, small businesses, solopreneurs and start-ups, the traditional version of a Personal Assistant has become a dated entity. Diary management and answering phones (while still important) are no longer the most important aspects of a personal assistant. 

Entrepreneurs are now looking for assistants who have a varied set of digital and soft skills that they can use in helping them grow their business - from social media management to web design, blogging to business development, event management to customer service, video editing & photoshop to SEO & Google Analytics. This new assistant is dynamic, flexible and digitally savvy. Often working remotely, they know how to use technology to facilitate their work. Meetings on FaceTime or Skype, updates on Slack, and digital project management tools such as Asana and Trello are all tools of the trade that keep these assistants connected and accountable.  (Check out our favourite tools when collaborating with your virtual assistant here). And for this new breed of personal and virtual assistant, excellent communication skills are their most valuable resource, so though they may not be in the office everyday, you'll never feel out of touch. 

As more people continue making that leap to self-employment and flexible working becomes the norm, traditional job descriptions will become a thing of the past. Personal Assistants will always be a helpful asset to any company or entrepreneur - but the assistant that can leverage new digital skills, be dynamic, and work flexibly will continue to thrive. If you think you might need a ‘Personal Assistant 2.0’ feel free to get in touch with us for a complimentary consultation to discuss the value we can bring to your business and we can create a customised quote for you. Email us at

Ultimate Social Media Hashtag List for Tech Startups, Entrepreneurs and Small Businesses

social media hashtags for entrepreneurs

For an online marketer or social media executive to maintain a healthy social media presence, a strong hashtag list is indispensable. Your posts with hashtags are 2x more likely to receive engagement than without. And if you want to help grow your start-up or small business, having a handy list of hashtags is essential for staying on top of your basic social media interactions.

Here's some social media 101: hashtags help you classify your content by theme or idea. More importantly for those starting out and as you build a brand, they enable you to expand your reach to audiences that are not already following you in your network. So while you lift your voice and your content, you are also helping to grow your social media following with people who are interested and who are already following the topics that you are posting about. Here's some more detailed information on how to use hashtags to your business advantage.

If you have a social media executive to help build your presence online or if you are an entrepreneur doing your social media marketing yourself, make sure to bookmark this list  of 75 hashtags for entrepreneurs and start-ups for reference. And if you don’t have a social or online marketer on your team, then engage a Virtual Assistant to help you with your social media marketing, an often time consuming task that requires consistency in relationship building. PA&GO offers these services for entrepreneurs, start-ups, and small businesses.

75 Hashtags for Entrepreneurs
























































































Hire a Virtual Assistant? 12 Signs Your Start-Up Needs Virtual Operational Support

hire a virtual assistant

Hiring a virtual assistant or a virtual support team can be a crucial resource for your business growth. Having an extra pair of hands and an extra set of eyes to not just accomplish administrative tasks, but to whom you can fully delegate client work or marketing efforts can be incredibly helpful.

However, many entrepreneurs will dispute their need for operational support, often times because they are unsure of all the options they have in developing a team, or because they think they can handle everything by themselves, despite their growth. If you are a start-up who wants to build a sustainable business, there's no question that you need to delegate and develop a flexible team around you. 

Here are some sure-fire signs that your small business or start-up needs a virtual assistant or a virtual operational support team.

Signs Your Start-Up Needs a Virtual Assistant

1.     You have trouble completing your most important tasks.

If you end up spending all of your time on things like diary and email management, you may be missing sight of the forest for all the trees. It’s time you get some help managing the smaller administrative tasks to continue creating on a larger scale for your business.

2.     You have trouble completing your small tasks and they pile up into bigger problems.

On the other hand, if you are spending all your time building the bigger picture, but you can’t answer emails, take calls, or go over your finances, it’s a sign you may need some help!

3.     You travel a lot and you need someone who likes working virtually.

When you are jet-setting from city to city, it’s great to have a team of support available to handle the fort at home. That being said, they may may be able to get their work done better and more efficiently in a flexible environment. 

4.     You spend more time organising than executing.

Your business success depends upon your direction and vision. But that’s only the first step. Make sure to take the time to DELEGATE and actually get work done. Quite often, you’ll realise that your vision requires more manpower than expected, and you can’t do everything by yourself, so having a dedicated team on standby is a great option.

5.     You don’t need or can’t afford a full time employee.

You may be ready to expand your team and outsource tasks, but you can’t afford a full-time employee. Rather than taking on that expense and risk, go for the flexible option and pay for only what you need and build up as your business grows. The you can stay with a support system that knows your company and grows with you. 

6.     You know what tasks need to be done but you don’t have the manpower.

When you have a desk-load of tasks and projects but you know you can’t do it yourself, it’s time to hire a virtual assistant. There are some things that an intern just can’t do and it’s great to have a specialist on-hand to help with design, social media, events, client work, etc. 

7.     You need work done that doesn’t require an office presence.

Entrepreneurs don’t have to invest in fancy offices and studios to get work done. Perhaps having an office like Facebook or google is the goal, but quite often start-ups begin in co-working spaces and home offices. When you have work that needs to be done, but not the office to do it in, a local virtual assistant can be the perfect solution.

8.     You haven’t seen your inbox with 'no new messages' in months.

Simple tasks like diary, phone and email management can be some time consuming and overwhelming to handle. Having a dedicated assistant to coordinate your day can reduce stress, help you focus, and give you time to THINK and EXECUTE.

9.     You spend more than 2 hours a day on social media with little to no ROI.

Social media is definitely an important aspect for most small business to build a consistent brand message and to speak to their customers, clients, partners and influencers directly. But the truth is that social media is about relationships. And building strong relationships takes time and effort, but it can’t be the entirety of your marketing strategy. Delegate your social media to an online marketing consultant who understands the digital space.

10.  That project you’ve been wanting to start is still on your desk staring back at you.

And you haven’t gotten it started because you were distracted by another task or project that still isn’t finished. When managing a virtual assistant, you can be assured that your projects will get done… or else why are you spending the money? Lock in your investment and now that your projects will be completed. 

11.  You would never let your clients see your internal filing system.

If there are some skeletons in your closet, or business files, have a virtual assistant come in to help clean it up. Organisation, consistency and communication are key to building a successful business.

12.  You keep forgetting important dates, deadlines and tasks.

It’s not that you’re forgetful, it’s that you’re overwhelmed. Each time you finish a task, two new projects prop up in its place.  Delegate the scheduling, research, booking travel, etc. and zone in on what your passion is. One day you may even be able to take a vacation. Maybe. 

Convinced? Become more efficient and productive, increase the quality of your work and recover some work-life balance. Contact Sian to learn more about our packages and how PA&GO can offer you and your business some much needed virtual operational business support.

Moving Past Fear in a Start-Up

travis kalanick quote startup for paandgo

When building a start-up the most difficult aspect can just be the simple task of getting started. There is usually an element of fear that is associated with that, and taking small steps forward is the best way to productivity.

Having a dedicated operational support system in place can help alleviate doubts and fear, and also give you a sounding board of experts and specialists that work consistently for you while you build your business, at an affordable rate.

Click on the button below to contact us today to see how can help with your virtual support needs.

Why Hiring a Virtual Assistant is a Good Investment for Your Tech Start-Up or Small Business

coffee shop meeting with virtual assistant

As a business owner, it takes time to build a brand, develop systems and processes, and deliver excellent results for your clients and customers. For entrepreneurs, having a business idea is only the first step. The real work is in the execution, and that is where so many businesses fail. Investing in your business with the right operational support from the beginning can make or break your entrepreneurial efforts.

What is a Virtual Assistant

Hiring a virtual assistant can be an essential step to entrepreneurial and start-up success. When you are starting out, having a capable, flexible and lean support system allows for huge productivity and forward movement in your business.

PA&GO takes that support system one step further by providing a consultative approach that moves beyond administrative tasks or project work. PA&GO becomes a one-stop shop for a quality team of operational and business support – all at affordable rates. We care about your business success for the long-term. 

There are so many areas of setting up and maintaining a business that is near impossible for one person to do everything by him or herself. That is where your virtual support comes in.

How a Virtual Support Service Can Improve Your Business

Being able to delegate and outsource your work will dramatically reduce the time spent on certain tasks for you as a business owner and increase the time you can commit to growing your business on a large scale.

Offerings like Freelancer or UpWork or hiring a virtual assistant from a traditional recruitment agent only cover part of the equation. They may be able to complete administrative tasks or projects – but when you need a comprehensive ongoing system that works for you in real-time and people who not only fulfil requests, but offer up solutions to work smarter, that’s when a company like PA&GO comes in.

Whether it’s task-based project work, part-time ongoing work, or more custom and specialised support, your virtual assistant or virtual support system should be able to adapt with you when you and your business needs it. 

What a Virtual Assistant Can Do For Your Business 

When implementing an operational support system, you are able to focus on the tasks that matter the most, streamlining your work to help you get off the ground or expand your business to the next level. Hiring a virtual assistant will:

  • Reduce Labour Costs
  • Provide Lean Office Structure
  • Reduce Employee Training
  • Give Access to a Wider Resource Pool and Network
  • Provide Flexible Operations for Founders
  • Allow You to Gain Your Time Back
  • Capitalise on Business Growth

All in all, investing in a Virtual Assistant is a critical method to move your business forward in a strategic way. Delegating your business support work to a virtual company allows you to commit to your business growth.

If you are looking to invest in a virtual support service, contact  us at now and we can set you up with a Free Consultation today.

Keep Calm and Contact Us

Keep Calm and Contact Us - PA&GO

Keep Calm and Contact Us for all of your operational start-up needs! We're here to provide for you the business support you need while you build and grow your company. 

We're flexible and affordable to help you with your changing needs in your business, so give us a call or drop an email today to to learn more about our packages and our personalised approach to virtual support.

The Biggest Secret of Highly Productive & Successful Start-Ups

Productive Entrepreneurs and Virtual Assistants PA AND GO

As an entrepreneur or small business owner, your business success and productivity depends entirely upon you and your decisions. Everything from website design and search engine marketing to business operations and monthly finances is dependent on you.

One of the most valuable secrets of highly successful entrepreneurs is actually quite simple: they don’t try to do everything themselves. They delegate their work so they can grow at a faster rate than they could do on their own. But don't just take our word for it - here are 40 highly successful entrepreneurs giving evidence to why they hired virtual assistants.

But for some, it can be challenging to give up control, confusing to know where to start looking for people for your team, and seemingly expensive to hire a full-time employee. 

This is where hiring virtual support from a consultative team can exponentially help your business. The scope of remote working is changing and for many start-up and small business owners, VAs offer lean and flexible benefits. Moreover, company growth comes from more than just diary management and administrative tasks. Having a core support team that can adapt to your needs – whether it’s bookkeeping, social media, IT support, video editing, or event organisation – can help increase productivity and growth in your business, and also offer a better work-life balance for you.

It’s time to get more productive so you can focus on the most important aspects of your business. Here's how you can do it:

Visualise Success and Set Goals

Get clear about what your business goals are and how you want to achieve them. Create solid systems and processes that work for your business. At this point, you can get a better grasp on what areas you will need to invest in for the long term. You set clear expectations about what you want and need and it is easier to bring someone in to help you achieve those goals in a collaborative way.

Let Go and Delegate Tasks, Projects or Business Functions to Your Operational Support Team

Focus on what motivates you, what moves you, what you started your business for in the first place. When you spend your time doing the things you love in the business, your creativity and great ideas come to the forefront much faster. Then you can communicate to your support team how to execute those ideas, so you can move on to the next one.

Communicate with and Effectively Manage Your Virtual Assistant

Once you have systems in place, consistent communication is key to maintaining an effective and successful relationship with your virtual assistant. Mapping out your goals with your VA and then being able to constantly check in with him or her, via email, phone or Skype, sets an expectation for excellence and ensures that your investment in a flexible team is always adding value.

One of the great aspects of PA&GO’s services is our consultative approach to operational support. You won’t be hiring a VA who you’ll never meet and never have real contact with. You will be engaging an experienced team that adapts with your changing business needs. Get in touch at and we can see which package can fit your business needs in a FREE initial consultation.

The Best Productivity Apps and Software Tools for Collaborating with Your Virtual Assistant

productivity apps and software tools for virtual assistant

These days, closing a deal or launching a product or service can come from the swipe of a finger. In a quick-moving and adaptable start-up world, it’s essential that all members of your team – including your virtual assistants, project managers, marketers, and IT help – are all flexible and open to communication.

Using virtual assistants for different aspects of your operational support can create a lean and structured system that allows you as the business owner to think, plan and grow your business, rather than get stuck in the execution. When it comes to the practical aspects of collaborating with a virtual support team, there are several tools, apps and programmes that allow for effective communication and project management.

There are countless new tools that are developed everyday, but we’ve found that these are our top picks for creating seamless efficiency and productivity for the modern entrepreneurial team.

Apps and Programmes for Your Start-Up Team


Easily manage projects and workflows within your team. Track projects, set responsibilities, and turn conversations into collaborations with Asana's sleek interface. It integrates with several other tools and it’s simply a great project management tool, whether your team is virtual or not.


Communicate within your team across channels and private messages. Fully synced with all of your devices, it also integrates with Google Drive, Asana, Dropbox and more.


If your virtual support provider is doing more project or client-based work, we love Basecamp for its checklist system and its ease in going back and forth between parties to share files and progress reports. It also has a built in calendar system that allows for a centralised schedule that you can add to your favourite calendar.

Skype for Business

We still find Skype to be one of the most streamlined tools to use for communicating with your team if you want to use face-to-face calls, but it's also still an inexpensive and effective tool when your virtual assistants need to make conference calls or overseas calls without fuss.

Zoho Vault

The entire Zoho suite is a pretty integrated and comprehensive operating system for business. Though it’s not the most user-friendly, it has exceptional functionality, so pick and choose your most needed features for what works best for your business. That being said, we absolutely love Zoho Vault. As a virtual assistant, it’s imperative to keep your team’s passwords and personal information secure and this tool is perfect for keeping credit card information, passwords and more safe.


The are many tools for social media management, and we like Hootsuite as it is inexpensive and easy to use for social media scheduling and analytics. The ease of use can work from freelancers to major corporations, and Hootsuite simplifies the social media marketing game for virtual support.


Are you or your team taking a lot of trips? TripIt streamlines the travel planning process with instant itineraries, team calendars, and safe storage of travel documents.

Time Doctor

Time Doctor is a remote time tracking application built specifically to track remote employees’ productivity. Unlike other apps that just have screenshots, Time Doctor tracks your actual productivity so you can improve how productive you are at particular tasks. With integrations with over 27 different software applications, including Basecamp, Trello, Asana, and Slack, you can manage both your time and your team's productivity wherever they are based and for whatever project they are doing.


If you are an entrepreneur or start-up, you may find yourself without a large finance or accounting team. In that case, Xero is a fantastic cloud-based accountancy software that gives you a real-time view of your cashflow. With Xero, your virtual assistant can now easily manage invoicing, PO creating, payroll, and deal with expenses without problems.


Following on from Xero software, Liveplan is the perfect tool for the entrepreneur or small business as it takes all the guess work out of pitching, planning and tracking the financial and operational progress of your business. And it doesn’t stop with creating the business plan and forecasts. Liveplan is a living document that integrates seamlessly with Xero and allows you to stay on budget, make sure you hit targets, track sales and expenses, and overall keep a steady look of your companies' profit and loss – and adjust your business plan accordingly.

What tools do you use to manage collaboration with your virtual assistants?

Hiring a virtual assistant isn't simply about answering telephones without contact with the business owner and start-up team. PA&GO is redefining what virtual operational support looks like - in all areas of your business - and it involves real communication and collaboration with a personal touch. Get in touch to see how PA&GO can help grow your business today.