successful start-ups

8 Facts May Not Know About The Brain: A Guide to Neuroplasticity

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1.     Neuroplasticity is the ability of the brain to change and adapt continuously during a lifetime.

The brain isn’t fixed, but more like a muscle that strengthens and weakens over time, responding to what we do with it.

 

2.     The more we challenge the brain, the more its long-term cognitive functioning is enhanced.

When we learn something new or challenge the brain in a new way, it creates new neural pathways. If this is done regularly enough over time, neural networks in the brain are enhanced, thus improving its overall performance. 

 

3.     Unlike the heart and lungs that are mechanical organs that flex, retract, inhale, exhale in accordance with conditions imposed on them, the brain is a dynamic organ.

It moulds and adapts its performance in response to stimuli. How optimal the brain performs depends on the regularity of stimuli imposed on it, which either restricts or harnesses its potential.

 

4.     Brain training is just the mainstream translation of brain plasticity.

 

5.     The behavioural explanation of neuroplasticity is the ability to learn and memorise new things.

The brain’s level of plasticity peaks as babies, when the demand to learn new things is at its highest. As we get older, brain plasticity can be associated with the likes of reaching one’s potential over time, setting new challenges, overcoming challenges, immersion in exciting new experiences, and deciding, learning or developing. These are all continuous states of change and mental dispositions innate to human existence. 

 

6.     Striving, adapting and becoming stronger, are all offspring traits of the same survival of the fittest model that sparked our beginnings, and will determine our future.

 

7.     How able a species is at adapting to change, is the sole most important measure of its persistence into the future.

This can be determined by how malleable, dynamic and spontaneous a species’ most prominent organ or muscle is at adapting to changes in surroundings. 

 

8.     The ability for the brain to create new neural pathways that didn’t exist prior (thus changing its structure) to adapt to new experiences and acquire new habits, reveals a potential packed with promising evolutionary implications. 

 

The brain can create new neural pathways until the day we die, and the more neural pathways we create, means the more responsive we can be to change, and the more conducive we are to a life of wellness, happiness and vigorous longevity that will ensue.

For directional tips on mindsets and habits that can help you adapt in your start or scale-up, why not attend one of our events and have a 1:1 session to chat about it further? BOOK IN HERE

16 Must-Watch Videos For Insight Into Today’s Business Climate

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The areas underlining modern-day business and its culture are technology, start-up growth, leadership, productivity, innovative thinking, and flexible working.

They’re the base layer upon which much of today’s expertise – from digital marketing to IT – is built on. We scoured some of the best talks from 2 powerhouses of innovative thinking and creativity  TED and Unbound to uncover 16 must-watch videos for insight into today’s business climate. 

Why? To help navigate through a world of endless video content and information, because to see too much, is to see nothing at all. 

Data-Drive Technology

Talks on how much power data has on influencing our decisions and behaviour:

Kevin Slavin: How algorithms shape our world

Tim Berners-Lee The Year Open Data Went Worldwide

Tricia Wang: The Human Insights Missing From Big Data

View our latest article on the latest insights and inventions in tech innovation here.

Tech For Good $ Tech For Transport

 Perspectives on Tech for Good and discussions concerning the data, electrification, automation, and the decrease of private vehicle ownership of the transport industry:

Unbound Festival London: Where Can Technology Take Healthcare?

Unbound Festival London: Will Tech Save The World?        

Unbound Festival London:  People, Places, Things: Making Cities Smarter with Innovation          

Tech Inventions

Food for thought by way of technological innovation, from today’s (approximately) 4 trillion pound global tech market:

At The Forefront Of Technology: Latest Inventions

For more technology, our article on the latest insights and inventions in tech innovation rounds up the latest from Unbound Festival 2019.

Startup-Up Growth & Leadership

Where are you looking to anticipate change? What is the diversity measure of your personal and professional stakeholder networks? Are you courageous enough to abandon a practice that has made you successful in the past? These are some of the questions Torres along with Semler, Simek, Nooriala and Wujec explore, as they pin down the characteristics that cause leaders to thrive, and various practices that enable people to reach their potential: 

Roselinde Torres: What it takes to be a great leader

Ricardo Semler: How To Run A Company With (Almost) No Rules

Simon Simek: How Great Leaders Inspire Action

Amir Nooriala: How To Build A Profitable Unicorn

Tom Wujec: Build A Tower, Build A Team[The Leadership Challenge]

Productivity & Innovative Thinking

In an increasingly data-driven world, how can we not only come up with good ideas, but ensure we’re in control of prioritising the execution of those ideas over temptation from consumerist algorithmic carrots? The below talks are insightful looks at mastering our thought processes:

Steven Johnson: Where Good Ideas Come From

Mark Adams: Enter The Cult of Extreme Productivity

View the latest articles on productivity and innovative thinking through Business Psychology At Unbound Festival: 3 Tips On How to Succeed,6 Apps That Make You More Productive, or 3 Ways To Streamline Your Work Day.

Flexible Working

The below looks at what environments outside the office and practices inside the office, are most conducive to producing people’s best work:

Jason Fried: Why Work Doesn’t Happen At Work

Read more about flexible working in the articles Top 5 Things To Consider When Choosing A Co-Working Space,  Business Culture: 3 Ways To Get The Best Out Of Your TeamBusiness Culture: Two Common Misconceptions Preventing Business Growth

For more information on topics shaping our business landscape today, give The Value Of Good Contenta read or other articles such as The Top 6 Biggest Misconceptions About Networking.

Looking for business support on any of the above areas? Contact CoStart Up & Go’s HQ.

 

Top 5 Things To Consider When Choosing A Co-Working Space

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Co-working spaces are the modern-day equivalent to the traditional office, being set to occupy 7% of real estate in London in 2019, with its success lying in its variety.

Co-working is as ideal for a start-up looking for an office, as it is a freelancer looking for a workspace. It's flexible, facilitated and the poster boy of modern-day working. After all, it's supplying an already existent demand: with office-based flexible working on the increase, and the self-employed on track to take over the public sector for the very first time.

What was once a novel supplement to the traditional office, is now a full-blown credible alternative, encapsulated in a global market estimated at over 21 billion pounds. Offices, teams and freelancers co-working in a space conducive to maximum productivity and collaboration eliminate many of the downfalls of the 9 to 5 one-office-one-team model. So when it comes to choosing a space, what factors are most crucial to its suitability? Here are 5 things to consider when choosing a co-working space.

1.    Membership Types & Costs

The core membership types are:

Virtual membership: Some spaces do a virtual membership which gives you access to the wider co-working community and events. Perfect for very early stage start-ups.

Hot desk: Hot desks are part of the shared workspace and allow you to sit anywhere without having to plan ahead. A popular option among freelancers, part-timers or people needing somewhere to host casual client meetings.

Fixed desk: A dedicated, permanent desk that’s available to you 7 days a week. Choose a single space for yourself or several desks for your team.

Private office space: A dedicated private space for your team, which depending on size and co-working space, can house from 2 to 250 or more people. Private office spaces don’t incur the charges needed by traditional offices for supplying reliable internet, printers, furniture and cleaning, which can rack up to a hefty cost, or hefty saving, if you opt for co-working spaces.

2.    Location

Co-working spaces don’t just give flexibility within the space, but flexibility between several spaces, depending on your needs.

Fixed location: The rare opportunity to dictate where you work and the commute time and transport links involved, is a great way to be your own boss and free up time where's needed. Shortlist spaces within half an hour's commute away first.

Various locations: If you need to access multiple spaces around London, make sure you compare the set of locations among the other co-working spaces, as they differ wildly. 

3.    Sector Specific Spaces & Ways Of Working

Some co-working environments are geared towards different expertise and ways of working.

Sectors

With potential work relationships at stake, it’s important – whether you’re looking to network now or not – to know what expertise the space is geared towards. Co-working spaces by nature were designed to allow entrepreneurial spirit, creativity and innovation to interact and flourish; by putting in place certain design considerations and ways of working. 

People who work in these spaces work for a diverse melting pot of clients from up and across the food chain, but within these ecosystems, the co-working ethos tends to attract the creative and technology industries. Some spaces are equipped with more studios and worktables for more hands-on work, while others have more desk spaces.

Different fields of expertise also attract different workers with different requirements, so it’s important to be aware of the general majority of expertise so you can gage the networking potential. Although a co-working space doesn’t have to involve collaboration, if you see them and the people in it as a networking event, it can help keep your options specific and targeted, and the opportunity for business relationships to form in the future open. 

Ways of working

Different ways of working needed by yourself, a project, a team or sector, require different environments at different times, for example, large meeting spaces where interaction is key or quiet spaces where solitary thought and deep focus is key. Assessing what degree each co-working space has of these is integral.

4.    Facilities & Discounts

Co-working spaces have realised that if a space is going to become the go-to for people to work and network, five days a week, outside of the traditional office, then it needs to offer a lifestyle where productivity is made easy with certain facilities in place.

Facilities differ but they often include a variety of: fast Wi-Fi, meeting rooms, soundproof phone booths, quiet public workspaces, networking events, bike storage, 24-hour opening, changing rooms, showers, gym or reduced membership fees, gym classes, outdoor space (if you’re lucky: a roof terrace), a café, discounted breakfast and lunch, and bar. Make sure to enquire about the full range of facilities to compare with other spaces. 

5.    Viewings & The Feel Of A Space

No amount of e-brochure browsing can truly translate the feel of a place, especially when considering that co-working spaces now combine office, café and members club culture (with a touch of home comfort) into one indivisible whole. Arrange a viewing with a co-working space and they’ll give you a tour and often allow you to stay and work for the rest of the day. A few viewings down the line, and it’ll become clear what facilities and atmosphere you can and can’t live without. 

Co-working spaces are designed to equip the entrepreneurial minds of the future. Spaces are well crafted, vibrant and spacious. But with innovative pursuit, comes diverse thinking, and browsing the unique variations of each space is essential to securing an environment that’s conducive to your way of reaching maximum productivity.

If you’d like more help on finding a co-working space or directional advice for your start or scale-up, please get in touch.

The 5 Types of Mentors for Your Start-Up

Mentor and entrepreneur

Making good decisions comes from experience. Experience comes from making bad decisions. 

The fastest way to success as an entrepreneur is to fail fast and to learn from your mistakes. To reach even higher levels of success, you should have a voice to guide you so you don’t have to make too many of your own mistakes, you can learn from theirs.

These days mentorship isn’t only about the wise old sage that gives you a map on how to do business. Mentors can come in different shapes and sizes. Here are the five types of mentors your business needs:

The industry guru that provides guidance and inspiration. This mentor is the established professional with years of experience that you can go to to pick their brains and share a coffee.

The networker offers relationships and opportunities that may not be in your industry, opens you to new doors and ideas that you may not have known before and introduces you to people in other fields that can accelerate your growth.

The consultants are specialists in their fields are there to support you whether it comes to marketing, product, business development, operations, finance, etc. You can always count on them to help you make decisions about each aspect of your business with a clear perspective.

The money and investment head provides invaluable insight on how to grow your business and make it profitable, steering you in the right direction and ensuring your business is optimised for revenue and growth.

And lastly it is great to lean on a smart and trusted friend with whom you can bounce ideas, share stories and do a little venting when the occasion calls for it. An impartial ear can help you to clarify your thoughts and gain perspective.

Advice, guidance and a helping hand are incredibly important as you start and continue your business journey. If you need support in your business, contact us now to find out how we can help your start-up.

The 5 Types of Mentors for Your Start-Up

Mentor and entrepreneur

Making good decisions comes from experience. Experience comes from making bad decisions. 

The fastest way to success as an entrepreneur is to fail fast and to learn from your mistakes. To reach even higher levels of success, you should have a voice to guide you so you don’t have to make too many of your own mistakes, you can learn from theirs.

These days mentorship isn’t only about the wise old sage that gives you a map on how to do business. Mentors can come in different shapes and sizes. Here are the five types of mentors your business needs:

The industry guru that provides guidance and inspiration. This mentor is the established professional with years of experience that you can go to to pick their brains and share a coffee.

The networker offers relationships and opportunities that may not be in your industry, opens you to new doors and ideas that you may not have known before and introduces you to people in other fields that can accelerate your growth.

The consultants are specialists in their fields are there to support you whether it comes to marketing, product, business development, operations, finance, etc. You can always count on them to help you make decisions about each aspect of your business with a clear perspective.

The money and investment head provides invaluable insight on how to grow your business and make it profitable, steering you in the right direction and ensuring your business is optimised for revenue and growth.

And lastly it is great to lean on a smart and trusted friend with whom you can bounce ideas, share stories and do a little venting when the occasion calls for it. An impartial ear can help you to clarify your thoughts and gain perspective.

Advice, guidance and a helping hand are incredibly important as you start and continue your business journey. If you need support in your business, contact us now to find out how we can help your start-up.

Launching A Start Up Is Time Consuming & Exhausting....

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....especially when an entrepreneur is trying to do everything on a tight budget.

It’s critical not to become overwhelmed by an influx of tasks which could be delegated. Knowing when, how and to whom to delegate responsibilities and tasks is critical to your start up’s success.

Outsourcing enables a start up to focus its limited resources on the development of new business opportunities without the expense of a full-time employee.

Your focus should be on seeing ahead to future possibilities and translating them into breakthrough strategies for execution.

At CoStartup & Go we take these tasks off your hands so that you can focus on growing your start up and driving it forward. 

We cover everything from operations, project management to digital marketing, creative design, website development, accounts, HR, recruitment and start up experienced executive assistance.

All managed by our team of experts in each area.

So everything that you need to get your business up and running smoothly.

Contact us for a free consultation at sales@costartupandgo.com 

The 5 Types of Mentors for Your Start-Up

Mentor and Entrepreneur

Making good decisions comes from experience. Experience comes from making bad decisions. 

The fastest way to success as an entrepreneur is to fail fast and to learn from your mistakes. To reach even higher levels of success, you should have a voice to guide you so you don’t have to make too many of your own mistakes, you can learn from theirs.

These days mentorship isn’t only about the wise old sage that gives you a map on how to do business. Mentors can come in different shapes and sizes. Here are the five types of mentors your business needs:

The industry guru that provides guidance and inspiration. This mentor is the established professional with years of experience that you can go to to pick their brains and share a coffee.

The networker offers relationships and opportunities that may not be in your industry, opens you to new doors and ideas that you may not have known before and introduces you to people in other fields that can accelerate your growth.

The consultants are specialists in their fields are there to support you whether it comes to marketing, product, business development, operations, finance, etc. You can always count on them to help you make decisions about each aspect of your business with a clear perspective.

The money and investment head provides invaluable insight on how to grow your business and make it profitable, steering you in the right direction and ensuring your business is optimised for revenue and growth.

And lastly it is great to lean on a smart and trusted friend with whom you can bounce ideas, share stories and do a little venting when the occasion calls for it. An impartial ear can help you to clarify your thoughts and gain perspective.

Advice, guidance and a helping hand are incredibly important as you start and continue your business journey. If you need support in your business, contact us now to find out how we can help your start-up.

Creating Your Start-Up Success

Startup Quote Eckhart Tolle

One key to achieving your start-up and entrepreneurial goals often lies in the ability and practice of visualising them. It's notable and timely to remember that the legendary Muhammad Ali called himself 'The Greatest' before anyone else did - and that is exactly what he became. As an entrepreneur, remember that YOU create your success with your thoughts and actions.

What would it take? What steps would you need to make for your business to grow the way you envision? Focus on what you can do, what you can control, and delegate your team to deliver in the other areas of your business where you need support.

At PA&GO your success is our success. Get in touch with us today at sales@costartupandgo.com to see how we can flexibly provide an operational support system for your business.

The Biggest Secret of Highly Productive & Successful Start-Ups

Productive Entrepreneurs and Virtual Assistants PA AND GO

As an entrepreneur or small business owner, your business success and productivity depends entirely upon you and your decisions. Everything from website design and search engine marketing to business operations and monthly finances is dependent on you.

One of the most valuable secrets of highly successful entrepreneurs is actually quite simple: they don’t try to do everything themselves. They delegate their work so they can grow at a faster rate than they could do on their own. But don't just take our word for it - here are 40 highly successful entrepreneurs giving evidence to why they hired virtual assistants.

But for some, it can be challenging to give up control, confusing to know where to start looking for people for your team, and seemingly expensive to hire a full-time employee. 

This is where hiring virtual support from a consultative team can exponentially help your business. The scope of remote working is changing and for many start-up and small business owners, VAs offer lean and flexible benefits. Moreover, company growth comes from more than just diary management and administrative tasks. Having a core support team that can adapt to your needs – whether it’s bookkeeping, social media, IT support, video editing, or event organisation – can help increase productivity and growth in your business, and also offer a better work-life balance for you.

It’s time to get more productive so you can focus on the most important aspects of your business. Here's how you can do it:

Visualise Success and Set Goals

Get clear about what your business goals are and how you want to achieve them. Create solid systems and processes that work for your business. At this point, you can get a better grasp on what areas you will need to invest in for the long term. You set clear expectations about what you want and need and it is easier to bring someone in to help you achieve those goals in a collaborative way.

Let Go and Delegate Tasks, Projects or Business Functions to Your Operational Support Team

Focus on what motivates you, what moves you, what you started your business for in the first place. When you spend your time doing the things you love in the business, your creativity and great ideas come to the forefront much faster. Then you can communicate to your support team how to execute those ideas, so you can move on to the next one.

Communicate with and Effectively Manage Your Virtual Assistant

Once you have systems in place, consistent communication is key to maintaining an effective and successful relationship with your virtual assistant. Mapping out your goals with your VA and then being able to constantly check in with him or her, via email, phone or Skype, sets an expectation for excellence and ensures that your investment in a flexible team is always adding value.

One of the great aspects of PA&GO’s services is our consultative approach to operational support. You won’t be hiring a VA who you’ll never meet and never have real contact with. You will be engaging an experienced team that adapts with your changing business needs. Get in touch at sales@costartupandgo.com and we can see which package can fit your business needs in a FREE initial consultation.