start-up

3 Essentials To Marketing You & Your Business Online

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You Web Presence Needs To Effectively Communicate Who You Are And What You Do.

Being smart with your marketing ensures that your message gets heard and maximises your success.

Before you start paying for advertising you may not need and get overwhelmed, here are three essentials steps to take to ensure marketing your business online is a success.

1.     Research & Planning

This is all about understanding your customer and developing the right content plan and strategy that speaks to them personally. You have to know who you are talking to and understand them inside and out. Who is your ideal customer and what do they need? What do they want, what are their hopes, their pain points? Now map out content and messaging around that. This gets their attention and gives them a reason to want to connect with you.

This research stage is about getting to know your customer and building a relationship with them, listening to them, and understanding them. 

2.     Discoverability & Relevance

If you Google yourself or your business, what comes up? Are your customers going to find you? Since you’ve done your research in the first instance, you should know where your customers hang out online, what platforms are relevant to them, and what events they attend.

Ensure that you are playing in the right field and are talking to the right people before you spend any money on advertising. Remember, the best time to market to your audience is when they are already interested in your brand. So make sure you are consistent in building relationships, content, and authority in the right places, ensuring your brand’s relevancy and your customers’ interest.

SEO is a powerful tool to help you get discovered, and you can bootstrap to get yourself started

3.     Systems & Tools

The last step is to ensure you have systems and support in place for consistent action. For example, how are you capturing leads? How are you communicating with your customers?

This includes your email marketing and blog posts, but also includes your tweets, Facebook posts, your website copy, etc.

It’s also key to maintain a consistent tone of voice and brand image for your business, so your customers know that it is you speaking across all platforms. That consistency builds trust, and trust leads to real connection with your customers.

In the beginning it can feel like a one-way conversation, but this is why it is so important to have tools and systems in place, so you don’t get overwhelmed or worried.

And when you do start to get too busy to handle yourself or you just want someone else to do it this is when flexible resources come in to play. As a director, owner or entrepreneur, work towards automating or delegating as many of these tasks as possible so you can work on your business by building and maintaining relationships, rather than in your business worrying about SEO and search.

Do you NEED SOME FLEXIBLE support for your business? GET IN TOUCH now to get your free initial consultation.

5 Top Tips To Avoid Entrepreneurial Burnout

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The biggest secret to an entrepreneur’s success? They don’t try and do everything by themselves. It’s a phrase we've probably all heard before, but often we forget to put it into action.

As you’ve started your business, have you ever felt or done any of the following?

·      Feeling like you are running on empty

·      Feeling overwhelmed

·      Taking your work home with you

·      Decreased Productivity

If so, you may be experiencing entrepreneurial burnout, and if you want to ensure any type of success for you and your business, you should make some changes. Get out of a mental rut by changing your scenery and your normal routine. Change your work environment for a day if you can to clear your head. But most likely, you may need some wider changes like re-structuring your business strategy or expanding your team with virtual support to combat this common pitfall.

Here are CoStartup & Go’s top tips to stop and prevent entrepreneurial burnout:

Re-Balance.

This is and will always be the first step. Taking care of your emotional, physical and mental well-being. The easiest and fastest way to bring yourself back to balance is to get a good night’s sleep and to increase your water intake. Balancing your body can go a long way in helping you become more productive as an entrepreneur.

Get Organised. Get Clarity.

Making time to organise yourself and your business will allow for some much-needed strategic vision for the entrepreneurial journey. What people often don’t realise is that as an entrepreneur or startup, there is so much changeable action that occurs and that your business needs to be ready for. Funding doesn’t come through? Pivot your product or service line. Funding does come through? Ramp up your marketing efforts. Being able to execute your plan while staying flexible is a true key to sustained success.

Schedule Breaks.

For entrepreneurs, we know that the clock never truly stops, and that if you want doors to open, YOU are the only one who can make it happen. But creativity and ideas emerge when your mind is still, when you allow yourself to focus on other things, and when you take some time off. Make it a part of your day to take short breaks to allow your brain to expand and your imagination to wander. And make sure you make a conscious effort to shut the laptop down a few nights and weekends.

Delegate.

If you are wondering how you are ever going to get all your work done now that you are sleeping so much and taking breaks – the answer is easy: Focus your work efforts on the most important tasks that add value to your business. Avoid time suckers and tasks that take up much of your time and energy but in the end, can be done by others. Investing in a virtual assistant is so important as it allows you to excel in the areas that you are best at, and you can outsource and collaborate with others on areas you don’t have time for. But don’t limit your scope here – startups and entrepreneurs can use virtual support for social media, web development, bookkeeping, email management, marketing administration, events management and much more.

Gather A Support System.

Going it alone with an idea and a laptop is admirable, but can quickly get lonely and discouraging if you don’t have a smart network around you. Slowly build a support system around you with people whom you can bounce ideas off, keep you motivated, and at times can keep you accountable. Using a flexible co-working space is perfect for fuelling natural relationships. Check out the options at The Office Group for flexible co-working memberships.

Ultimately, success as an entrepreneur isn’t about the number of hours you put in, but about what you do with those hours. Are you using your time wisely? Why not book a free consultation with CoStartup & Go to see how we can help increase your productivity?

Launching A Start Up Is Time Consuming & Exhausting....

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....especially when an entrepreneur is trying to do everything on a tight budget.

It’s critical not to become overwhelmed by an influx of tasks which could be delegated. Knowing when, how and to whom to delegate responsibilities and tasks is critical to your start up’s success.

Outsourcing enables a start up to focus its limited resources on the development of new business opportunities without the expense of a full-time employee.

Your focus should be on seeing ahead to future possibilities and translating them into breakthrough strategies for execution.

At CoStartup & Go we take these tasks off your hands so that you can focus on growing your start up and driving it forward. 

We cover everything from operations, project management to digital marketing, creative design, website development, accounts, HR, recruitment and start up experienced executive assistance.

All managed by our team of experts in each area.

So everything that you need to get your business up and running smoothly.

Contact us for a free consultation at sales@costartupandgo.com 

5 SEO Basics for Start-Ups

seo basics for startups

Are you building a start-up and need to know the basics of how to grow your business online organically? Do you have your website and maybe you’ve set up Google Analytics, but you are wondering why your ideal customers aren’t coming to your site and buying your products or services?

SEO, or search engine optimisation, is still one of the most important factors to making your site search engine friendly and getting customers to your site. We love the guides from Moz, SEMRush, and Kissmetrics – but sometimes, it’s good to just have the basic fundamentals for your start-up – without too much technical jargon.

Optimising your website doesn’t have to be difficult – it’s an ongoing process that is essential to growing your business and it is constantly changing. So whether you choose to adapt to the waters and keep up to date with SEO or hire someone to do it for you, let’s take a look at the crucial elements for SEO for start-ups. 

Search Engine Optimisation for Start-Ups

Keywords

When doing keyword research, think about search intent, rather than just search terms. And then make sure that your site actually uses the words that people are searching for. Know your niche and stay relevant in it. We like using Google's AdWords Keyword Tool and Keyword.IO when doing keyword research.

A blog is an excellent way to stay relevant for both your audience and for Google bots as you are constantly updating your site and staying fresh in your industry. Moreover, there is an opportunity here for harnessing rankings for long tail keywords that your audience wants to know more about.

Using a combination of keyword research, Google suggest and related search, plus your customers’ questions and comments can help you in creating a regular content calendar that keeps your brand on the top of the Search Engine Results Page.

Content Creation

One of the keys to SEO is creating and scaling keyword-targeted, valuable, and unique content. It needs to be relevant, helpful, unique, and user-friendly.

This content can be in the form of blog posts, branded images, social media updates, email newsletter, infographics, white papers, e-books, downloadable PDFs, podcasts, video, webinars, workshops – any type of content that a consumer can engage with and consume. The first step in this is to know your audience and how they like to engage with your industry. Then create a funnel that takes your customer from discoverer of your brand to buyer.

And remember, once that content has been created, don't just hit publish. Share it, promote it on a rotating schedule, analyse it, expand it, make it better, mention it to influencers, etc.

Accessibility

Another important factor in improving search traffic is to simply make your site search friendly and accessible to search engines. Search engines are limited to how they can crawl the web and your site, so making your content indexable is an easy way to ensure visibility.

What does that mean? Images should be assigned relevant alt tags, audio and video should have transcripts, Flash content should have HTML text, URL links should have crawlable structures, images should be compressed, pages should load quickly. Does your start-up’s site pass these tests? See what we mean? Quite a bit of work, but worth it to have your site structured in the right way (Let us know if you're stuck here - we can help you).

Also make sure to use Webmaster Tools (Search Console) to make sure your site and its new content are being indexed regularly.

Inbound and Outbound Links

Make sure to link to authoritative and respected sites in your industry to show your brand’s trustworthiness. And in turn, you want other sites to link back to you. Guest posting, commenting on other blogs, and sharing on forums are all great methods for providing this social proof.

But let’s take it one step further. Instead of simply thinking about buying (which Google may penalise you for) or building links, Google is more interested in how your website can earn links editorially. In other words, your website needs to be seen as an authority by other well-trafficked and reputable sites, and you have to earn your stripes with your content and partnerships.

It’s so much more important today to take the time to build relationships with influencers and sites who are willing to amplify your message and content. This can take time, but it’s also where an integrated PR, publicity and content strategy, both online and off, comes into play.

Social Media

Use social media to amplify your content. Schedule consistent social media updates at specified times throughout the day at a schedule that works for you and your audience. It’s not about spamming your customers or readers, it’s about sharing relevant and timely information to your audience and making your brand trustworthy and significant in your industry.

Quick tip - make sure that you are building relationships on Google+ and sharing your content updates there. It may be the outlier in terms of social media, but Google's algorithm makes it a must-have in your social toolbox. 

Do you need help with your site's SEO?

In 2017, great SEO encompasses so many different areas – including email, mobile, links, crawl, user experience, localisation, rankings and much more. Let's face it, a great content strategy takes time and investment.

If you’d like some help in improving and maintaining your SEO for your website, feel free to get in touch with us for a complimentary consultation to discuss the value we can bring to your startup and we can create a customised quote for you. Email us at sales@costartupandgo.com

The Importance of Task Delegation For Start Up Growth

Launching A Start Up Is Time Consuming & Exhausting.. 

....especially when an entrepreneur is trying to do everything on a tight budget. It’s critical not to become overwhelmed by an influx of tasks which could be delegated. Knowing when, how and to whom to delegate responsibilities and tasks is critical to your start up’s success and more importantly to your own health!

Outsourcing tasks enables a start up to focus its limited resources on the development of new business opportunities.

But How?

Practically speaking, it’s important to delegate to the highest qualified and lowest cost individual for each task, and to systemize and automate this process, so that you can better focus on areas of importance to your start up By outsourcing tasks, you get a professional job done without the expense of a full-time employee.

Where Is Your Time Best Focused?

Strategic Vision

Determine and clearly communicate the vision and direction you see for your company, and make sure that everything you and your team do supports this vision. 

Focus on seeing ahead to future possibilities and translating them into breakthrough strategies for execution.

Global Perspective 

Take a broad view when approaching issues by using a global lens and understand in depth the industry and markets in which you are working.

Balance Stakeholders & Managing Conflict

Anticipate and appreciate the various needs of all parties invested in financial outcomes and find the best solutions to issues that arise.

Great leaders know how to handle conflict situations effectively, with a minimum amount of noise.

Build Culture

Establish a positive work culture, where employees feel respected and valued. This is important for the individual, but critical for the company. The employee experience effects how employees perform, and this in turn determines how quickly the company grows.

Provide & Manage Resources

You are responsible for providing resources, in appropriate quantities and at the perfect time, for the company to grow:

Manage Financial Resources 

Incoming: your money, outside investors’ money and cash flow from operations.

Outgoing: Employee salaries, training, benefits, marketing, advertising, interest, taxes, supplies and administrative expenses, to name a few.

Your Support

Build a strong team with qualified individuals in the right roles, bringing the right resources in at the right time.

Other Resources

Manage IT, advisors, strategic partners, professional services, and outside vendors.

As you can see, this last category of providing and managing resources is quite a list. No one person can do it all, or should. You must establish the framework and define the vision and expectations for task execution; however, it is not the most efficient use of your time to attempt to do it all. 

Reduce expenses and employee costs by outsourcing these tasks where possible. 

For example, if you need to create an effective marketing campaign, is it better to struggle through this yourself, hire a full-time employee or outsource the initial campaign to an expert? Until your start up becomes bigger, it can be more efficient to outsource tasks to the person or organization best suited to the job. You provide the direction for what you want done, and a professional familiar with the best execution does it for you.

At CoStartup & Go we take these tasks off your hands so that you can focus on growing your start up and driving it forward. We cover everything from operations, business management and consultancy to digital marketing, creative design, website development, project management and personal / executive assistance.

With CoStartup & Go, you have instant access to professionals with the most experience. Your tasks get done quickly and efficiently, so that you have more time to focus on the fun task of driving your start up forwards!

Check out what we do here

Written by Alexandra Griffin, Operations Executive / Virtual Assistant, CoStartup & Go New York

 

The Best Cities For Tech Start Ups

Where once start-ups were the purview of Silicon Valley, the tech start up landscape has now gone global. As our scope of technology and communication expands, our physical limitations contract, and hungry entrepreneurs are finding more stomping grounds to build ideas and opportunities.

Where does the opportunity live on a global playing field?

San Francisco & San Jose

These two cities have long been the dominant players in the tech start up world. Home to giants like Google, Apple and Facebook in Silicon Valley, there are several other US cities, like Austin, Boston and Philadelphia that continue to make their mark are a hotbed for young talent and innovative ideas.

London, Paris & Berlin

Tech innovation is now pumping through the European economic ecosystem as its lifeblood. While these cities have always sat at the table of global thinking, there is a renewed push for innovation in the online sector. Some of the more formal barriers to new business are dropping, allowing a more connected and less traditional approach to entrepreneurship to filter through these global cities.

Beijing, Singapore & Moscow

There are a rising number of entrepreneurs and funding finding their way in the East. With a high quality of engineers and manufacturers, these cities are eager to build partnerships with start-ups that may have previously only thought of outsourcing manufacturing there.

Toronto, Vancouver & Montreal

With a growing number of venture capitalists, tax credits, and funding, these Canadian cities offer an impressive incentive for entrepreneurs to build their tech start-up. With ample room for networking and growth on a local and global scale, these cities are quite attractive.

Tel Aviv & Cairo

These young, hot cities are producing educated and willing millennials ready to test out their mettle and ideas on a global stage. Perfectly placed between emerging and established markets, tech start-ups based here can rely on an open, creative, and collaborative start-up scene.

Mumbai & Bangalore

The start-up scene here is focused on engineering and tech development and is hungry for good business and design counterparts. With a long history of tech innovation, these Indian cities are forward facing with a global outlook.

Sao Paulo & Santiago

While there are still some barriers to entry due to big business, both cities are excellent breeding grounds for new entrepreneurs and are eager for young talent to test their ideas and launch on an international scale. With stable economies, the governments are also working to attract international and talented entrepreneurs to boost their industries.

My Start Up Journey A Year In – Key Learning (Vol 1)

Having helped get more than several start ups off the ground in the last 10 years...

.....I have to admit that I don’t think that I could see myself working in any other environment!

That all hands on deck, almost boundaryless way of working and the camaraderie that taking an exciting idea forward brings, is second to none.

I remember in the early days when I was involved with helping Zulily when they launched in the UK, their growth was at such a fast pace. From a core team of just 7 of us through to 45 people within the first year, it was truly remarkable. And one of many start up journeys I have been lucky enough to be involved with along the way.

Having launched PA&GO 12 months ago now, I have learnt so much and it has been a wonderful journey thus far.

From those early days working at my dining table to seeing the brand come alive with the body of an awesome team to the enthusiasm of our clients in what we do, this has made the journey so rewarding.

So what has been my key learning in the first year? There has been so much.....

Be Prepared To Sacrifice

There isn’t always the perfect time to launch a start up. I have come across countless people who are in a full time jobs with such passion for launching their own company but stuck in the fear of the financial change.

What are you so worried about? Take it from me, it will be sometime before you will have the safety blanket of a similar income as your full time role anyway, so that is no excuse for not getting stuck in and starting.

Too big a step? What can you do in the interim to help you make the move? How much capital does the business need to start? What is the minimum that you would need to live on and get by? Could you work less hours or part time while starting?

Sometimes just taking that leap and knowing that you are driving your new business forward makes up for the required change in lifestyle to be able to do it.

‘’Nothing ventured, nothing gained’ – Benjamin Franklin

Stay Focused On The End Goal

Sheer grit and determination in your DNA is a pre requisite for starting your own company for sure!

Stay focused on the reason you started your business in the first place as the inevitable peaks and troughs come your way.

It can be tough when you are in between client invoice payments and need to pay your team, or when you get home after a long day and after putting your kids to bed have to then spend the rest of the evening working.

It is relentless, and along with that can come other peoples negative opinions or your thoughts on how others may be doing it better.

Remind yourself why you set your business up in the first place and deal with issues methodically, practically with the end result in mind and just keep moving forwards.

“You will never reach your destination if you stop and throw stones at every dog that barks.”  -  Winston S. Churchill

Get A Mentor

You will have heard this countless of times, however it’s true, getting yourself a mentor is such a valuable exercise when starting your own business.

Finding someone who can give you key insights into your industry with the experience of having tread the path before you is something of a must in order to gain valuable insight into what lies ahead.

It can also very much be a reciprocal relationship. Your mentor will learn a lot from being on your journey too.

Try Launch22 or Seedcamp to name a few.

“In learning you will teach, and in teaching you will learn.”  -  Phil Collins

There Is Enough Success In The World For Everyone

In the early days I will openly admit that I struggled with other brands that were in the same market place. I would just think that what we were doing is better and didn’t pay much heed at all.

Now, as I have grown the business, I realise that there is more than enough success in the world for everyone and a lot you can learn. I appreciate the journey that they have gone on to build their brand and that rather than competitors, they are in fact great sources for learning and potential future collaborators.

There will inevitably be others in the same market place as you, so take your time to see what they are doing. By aligning yourself with others in a similar industry and their current marketplace, you can actually increase your brand exposure and help your business grow.

In fact, some well-known brands have made fantastic collaborations or mergers with their competitors. Think of Currys and PC World or Lloyds and TSB bank.

As said, there’s enough success in the world for everyone!

“A horse never runs so fast as when he has other horses to catch up and outpace.”  - Ovid

People Will Copy You

Let’s face it, if you have a great idea or way of working at some point someone is going to come along and look to copy what you are doing.

As an entrepreneur, taking a great idea forward you are always going to be torn between the excitement of talking about your brand with others and wondering whether they are thinking at the same time how they could take your idea.

My advice is to just plough on, stay true to the reason you set up your company and know what separates you from the rest and keeps you a cut above them.

Ensure that you have the right contracts in place with your team, NDAs for sub-contractors or any other person outside of the business that you talk to about your start up. This is particularly important in the early stages.

Also be realistic, anyone can come along and look at what is on your website and gain an idea for a company. So be clear on what you can and can’t control and just focus on taking your brand forward through to success.

If someone does copy your idea, know when to invest in getting them to stop as they are a threat, or when they just won’t cut the mustard and are no threat at all.

‘’If you want to be original, be ready to be copied’’ – Coco Chanel

Embrace Your New Network

Working on and in your start-up will bring along a new world of connections especially when you start to network and take your business and brand forward.

They say you are only as good as the 6 people that you spend the most time with, so embrace your new social circle as an opportunity for personal development.

At the same time, you may find that some friends or previous colleagues are less than enthusiastic about your new venture or the changes that this brings about in you. And just as you will gain, you will also need to ask yourself whether these people have your best interests at heart or whether it Is time to move on.

Harsh but true.

‘’Strong people don’t put others down…They lift then up’’.  -  Michael P. Watson

Get Help When You Need It

Getting your start up off the ground at the beginning can require a lot of work. There is a point when you need to consider having other people on team to help you.

If you need flexible support for your start up, get in touch today.

Three Types of Events Every Start-Up Should Organise to Grow Their Brand

Events for Start-Ups

When thinking about growing your brand, most entrepreneurs solely focus on several aspects of digital and online marketing. Social media, SEO, website presence, PR, PPC advertising, and online relationships are of course important. However, events are one of the most effective ways to build brand loyalty and engagement. Taking your marketing strategy offline and building face-to-face interaction with your clients, customers and partners can provide tangible value to your business.

So what type of events should you organise? Here are three simple events that will connect you to your audience and will over time help build a healthy return on investment.

The Launch Event to Showcase a New Service or Product

If you are at the beginning stage of your business or if you have a new product or service to promote, this is the event for you. You can use this type of event as a showcase for customers to peruse your offerings at their leisure or you can present some type of workshop to deliver high-value information to your customers as a taster. Moreover, the launch event helps to establish you and your company as an authority in your niche. It’s best to piggy-back off of existing larger networks here, so call up your favourite co-working space or community centre as a venue to host. (Check out Launch 22 for some great start-up events!)

The Networking Event to Establish Interest

The networking event is a crucial event for any company. When you bring like-minded people together, you are able to generate new ideas, learn about what your ideal customers’ problems are, and simply just give people an opportunity to mingle and exchange ideas. Your business now becomes a facilitator of innovation and a hub for opportunities. Who doesn’t want to invest in a company like that?

The VIP Event to Boost Customer Engagement

Everyone likes being rewarded and offered perks. Use this type of event to express gratitude to your best clients, customers and partners. Word of Mouth is still one of the most trusted methods of effective marketing communication. Or you can offer this type of event as a bonus, as a premium that people buy into, or as an unexpected perk of purchasing your product or service. In addition, you can get first hand feedback and input on how and why your offering works from people who are already buying from you. Win-Win.

What type of events do you use for your start-up? Do you need help organising events for your business? Email us at sales@costartupandgo.com or head to our 'what' page to discuss how we can help in a free consultation.

5 SEO Basics for Start-Ups

seo basics for startups

Are you building a start-up and need to know the basics of how to grow your business online organically? Do you have your website and maybe you’ve set up Google Analytics, but you are wondering why your ideal customers aren’t coming to your site and buying your products or services?

SEO, or search engine optimisation, is still one of the most important factors to making your site search engine friendly and getting customers to your site. We love the guides from Moz, SEMRush, and Kissmetrics – but sometimes, it’s good to just have the basic fundamentals for your start-up – without too much technical jargon.

Optimising your website doesn’t have to be difficult – it’s an ongoing process that is essential to growing your business and it is constantly changing. So whether you choose to adapt to the waters and keep up to date with SEO or hire someone to do it for you, let’s take a look at the crucial elements for SEO for start-ups. 

Search Engine Optimisation for Start-Ups

Keywords

When doing keyword research, think about search intent, rather than just search terms. And then make sure that your site actually uses the words that people are searching for. Know your niche and stay relevant in it. We like using Google's AdWords Keyword Tool and Keyword.IO when doing keyword research.

A blog is an excellent way to stay relevant for both your audience and for Google bots as you are constantly updating your site and staying fresh in your industry. Moreover, there is an opportunity here for harnessing rankings for long tail keywords that your audience wants to know more about.

Using a combination of keyword research, Google suggest and related search, plus your customers’ questions and comments can help you in creating a regular content calendar that keeps your brand on the top of the Search Engine Results Page.

Content Creation

One of the keys to SEO is creating and scaling keyword-targeted, valuable, and unique content. It needs to be relevant, helpful, unique, and user-friendly.

This content can be in the form of blog posts, branded images, social media updates, email newsletter, infographics, white papers, e-books, downloadable PDFs, podcasts, video, webinars, workshops – any type of content that a consumer can engage with and consume. The first step in this is to know your audience and how they like to engage with your industry. Then create a funnel that takes your customer from discoverer of your brand to buyer.

And remember, once that content has been created, don't just hit publish. Share it, promote it on a rotating schedule, analyse it, expand it, make it better, mention it to influencers, etc.

Accessibility

Another important factor in improving search traffic is to simply make your site search friendly and accessible to search engines. Search engines are limited to how they can crawl the web and your site, so making your content indexable is an easy way to ensure visibility.

What does that mean? Images should be assigned relevant alt tags, audio and video should have transcripts, Flash content should have HTML text, URL links should have crawlable structures, images should be compressed, pages should load quickly. Does your start-up’s site pass these tests? See what we mean? Quite a bit of work, but worth it to have your site structured in the right way (Let us know if you're stuck here - we can help you).

Also make sure to use Webmaster Tools (Search Console) to make sure your site and its new content are being indexed regularly.

Inbound and Outbound Links

Make sure to link to authoritative and respected sites in your industry to show your brand’s trustworthiness. And in turn, you want other sites to link back to you. Guest posting, commenting on other blogs, and sharing on forums are all great methods for providing this social proof.

But let’s take it one step further. Instead of simply thinking about buying (which Google may penalise you for) or building links, Google is more interested in how your website can earn links editorially. In other words, your website needs to be seen as an authority by other well-trafficked and reputable sites, and you have to earn your stripes with your content and partnerships.

It’s so much more important today to take the time to build relationships with influencers and sites who are willing to amplify your message and content. This can take time, but it’s also where an integrated PR, publicity and content strategy, both online and off, comes into play.

Social Media

Use social media to amplify your content. Schedule consistent social media updates at specified times throughout the day at a schedule that works for you and your audience. It’s not about spamming your customers or readers, it’s about sharing relevant and timely information to your audience and making your brand trustworthy and significant in your industry.

Quick tip - make sure that you are building relationships on Google+ and sharing your content updates there. It may be the outlier in terms of social media, but Google's algorithm makes it a must-have in your social toolbox. 

Do you need help with your site's SEO?

In 2017, great SEO encompasses so many different areas – including email, mobile, links, crawl, user experience, localisation, rankings and much more. Let's face it, a great content strategy takes time and investment.

If you’d like some help in improving and maintaining your SEO for your website, feel free to get in touch with us for a complimentary consultation to discuss the value we can bring to your startup and we can create a customised quote for you. Email us at sales@costartupandgo.com