social media

How to Start a Blog for Your Startup & Small Business

Blogging for Small Business

To answer that question, maybe we should first answer WHY entrepreneurs and business owners should start a blog for their business.

By harnessing the power of blogging, your small business can generate new leads, connect with customers, and ultimately build revenue. Starting a blog can effectively strengthen your SEO strategy and as you consistently build quality, content-rich pages for your site that lead back to your business, search engines reward your site with higher page rankings leading to more organic traffic.

So as you can see, blogging is an integral part of a content marketing strategy. It’s a cost-effective marketing tool, but it can also be the beating heart of your business marketing efforts in an elemental way. Your business blog is a huge piece of your business brand story.

It gives your customers clear insight into what your business is all about. A blog allows your business to access a voice that engages directly with your customers and clients. This builds awareness, conversations, and most importantly – trust with your company.

On a technical level building a blog for your business can help improve your site’s SEO and rankings on SERP (search engine results pages) without you needing to spend any advertising dollars. All you need is the time and investment into creating purposeful content.

How to Start a Blog for Your Small Business 

So you want to get started, but need a step-by-step guide? Here are the elements you need to start blogging for your business.

1.     Strategise.

Gather the elements you need to build your blog as an extension of your brand. As an entrepreneur or small business owner, do you want to tell stories? Do you want to showcase your team and their knowledge or experience? Do you want to share insight about how your product or service is used? Do you want to become an authority in your niche?  Decide the blog’s tone of voice and how how it reflects upon your brand image. Fun and aspirational? Informational but informal? There are endless possibilities here.

2.     Choose a Blog Platform.

The most important thing is that your blog is professional, easy to consume and shares a balance between search-engine and people friendly. www.yourcompany.com/blog looks better than www.yourcompany.blogger.com. There are simple and affordable blog platforms like Wordpress and Tumblr, and these days, many custom sites can have a blog platform built in, like Squarespace, you just need to invest in the web hosting. TIP – check out the blogging capabilities BEFORE you decide on a web platform or designer for your main site.

3.     Gather Your Team.

Epic content doesn’t create itself. Blogging takes time and energy and while the benefits are massive, it can often take some time before you see a healthy and consistent ROI. But don’t just hire any intern to do your blogging, social media and SEO.

You need flexible writers and creators who understand your industry and who can write to your company’s tone of voice while engaging an audience. We absolutely recommend hiring the right support of digital marketing and content writers to build a dedicated writing team. Also make sure to pick the brains of your current employees and your partners for contributions.

4.     Create a Content Plan.

Now is where you get down to business. Do some research on keywords and search terms in your industry and start building content around it. Great content can come in many forms – written articles, podcasts, e-books, video, images – anything your audience can consume. And remember, you are writing or creating this content for your readers, not for yourself. Answer their questions and cater to their needs.

5.     Stay Engaged & Consistent.

As we mentioned above, content can come in many forms so in an oversaturated market, you have to make it consistent, you have to make it resourceful, and you have to make it interesting. Keep up with trending news and media updates - find ways to integrate and connect your niche into breaking news. Give your readers a reason to comment and share. Collaborate with other networks. And make sure to post regularly to keep your site fresh.

6.     Promote Your Content.

You are not done once you hit publish. Make sure to fill your content with valuable links and mentions of influencers, and always reach out to people to help share your content. One post on a social platform won’t cut it, make sure you rotate and re-promote your content on a consistent basis.

7.     Monitor and Measure.

Make Google Analytics your best friend. Check where your traffic is coming from, see which posts are performing and which ones aren’t and refine your content plan from there. Rinse and repeat.

While building a blog is simple, making one work for your business requires thought, planning, and consistent effort. But the benefits are endless in this digital world of online marketing. If you are ready to improve your blogging game and want to the right support to help take your business to the next level, send us a message and we can create a custom package for you.

3 Essentials to Marketing Your Business (and Yourself) Online

online marketing costartupandgo

In today’s business world, as a start-up, a small business, an entrepreneur, or a freelancer, it’s essential to have a web presence that effectively communicates who you are and what you are sharing. Being smart with your marketing ensures that your message gets heard and maximises your success.

Before you start paying for advertising you may not need and get overwhelmed, here are three essentials steps to take to ensure marketing your business online is a success.

1.     Research & Planning

This is all about understanding your customer and developing the right content plan and strategy that speaks to them personally. You have to know who you are talking to and understand them inside and out. Who is your ideal customer and what do they need? What do they want, what are their hopes, their pain points? Now map out content and messaging around that. This gets their attention and gives them a reason to want to connect with you. This research stage is about getting to know your customer and building a relationship with them, listening to them, and understanding them. 

2.     Discoverability & Relevance

If you Google yourself or your business, what comes up? Are your customers going to find you? Since you’ve done your research in the first instance, you should know where your customers hang out online, what platforms are relevant to them, and what events they attend. Ensure that you are playing in the right field and are talking to the right people before you spend any money on advertising. Remember, the best time to market to your audience is when they are already interested in your brand. So make sure you are consistent in building relationships, content, and authority in the right places, ensuring your brand’s relevancy and your customers’ interest.

3.     Systems & Tools

The last step is to ensure you have systems and support in place for consistent action. For example, how are you capturing leads? How are you communicating with your customers? This includes your email marketing and blog posts, but also includes your tweets, Facebook posts, your website copy, etc. It’s also key to maintain a consistent tone of voice and brand image for your business, so your customers know that it is you speaking across all platforms. That consistency builds trust, and trust leads to real connection with your customers.

In the beginning it can feel like a one-way conversation, but this is why it is so important to have tools and systems in place, so you don’t get overwhelmed or worried. As a director, owner or entrepreneur, work towards automating or delegating as many of these tasks as possible so you can work on your business by building and maintaining relationships, rather than in your business worrying about SEO and search.

Do you need affordable digital marketing for your business? Contact us now to get your free initial consultation.

 

3 Essentials To Marketing You & Your Business Online

dung-tr-n-vi-t-187084-unsplash.jpg

You Web Presence Needs To Effectively Communicate Who You Are And What You Do.

Being smart with your marketing ensures that your message gets heard and maximises your success.

Before you start paying for advertising you may not need and get overwhelmed, here are three essentials steps to take to ensure marketing your business online is a success.

1.     Research & Planning

This is all about understanding your customer and developing the right content plan and strategy that speaks to them personally. You have to know who you are talking to and understand them inside and out. Who is your ideal customer and what do they need? What do they want, what are their hopes, their pain points? Now map out content and messaging around that. This gets their attention and gives them a reason to want to connect with you.

This research stage is about getting to know your customer and building a relationship with them, listening to them, and understanding them. 

2.     Discoverability & Relevance

If you Google yourself or your business, what comes up? Are your customers going to find you? Since you’ve done your research in the first instance, you should know where your customers hang out online, what platforms are relevant to them, and what events they attend.

Ensure that you are playing in the right field and are talking to the right people before you spend any money on advertising. Remember, the best time to market to your audience is when they are already interested in your brand. So make sure you are consistent in building relationships, content, and authority in the right places, ensuring your brand’s relevancy and your customers’ interest.

SEO is a powerful tool to help you get discovered, and you can bootstrap to get yourself started

3.     Systems & Tools

The last step is to ensure you have systems and support in place for consistent action. For example, how are you capturing leads? How are you communicating with your customers?

This includes your email marketing and blog posts, but also includes your tweets, Facebook posts, your website copy, etc.

It’s also key to maintain a consistent tone of voice and brand image for your business, so your customers know that it is you speaking across all platforms. That consistency builds trust, and trust leads to real connection with your customers.

In the beginning it can feel like a one-way conversation, but this is why it is so important to have tools and systems in place, so you don’t get overwhelmed or worried.

And when you do start to get too busy to handle yourself or you just want someone else to do it this is when flexible resources come in to play. As a director, owner or entrepreneur, work towards automating or delegating as many of these tasks as possible so you can work on your business by building and maintaining relationships, rather than in your business worrying about SEO and search.

Do you NEED SOME FLEXIBLE support for your business? GET IN TOUCH now to get your free initial consultation.

5 SEO Basics for Start-Ups

seo basics for startups

Are you building a start-up and need to know the basics of how to grow your business online organically? Do you have your website and maybe you’ve set up Google Analytics, but you are wondering why your ideal customers aren’t coming to your site and buying your products or services?

SEO, or search engine optimisation, is still one of the most important factors to making your site search engine friendly and getting customers to your site. We love the guides from Moz, SEMRush, and Kissmetrics – but sometimes, it’s good to just have the basic fundamentals for your start-up – without too much technical jargon.

Optimising your website doesn’t have to be difficult – it’s an ongoing process that is essential to growing your business and it is constantly changing. So whether you choose to adapt to the waters and keep up to date with SEO or hire someone to do it for you, let’s take a look at the crucial elements for SEO for start-ups. 

Search Engine Optimisation for Start-Ups

Keywords

When doing keyword research, think about search intent, rather than just search terms. And then make sure that your site actually uses the words that people are searching for. Know your niche and stay relevant in it. We like using Google's AdWords Keyword Tool and Keyword.IO when doing keyword research.

A blog is an excellent way to stay relevant for both your audience and for Google bots as you are constantly updating your site and staying fresh in your industry. Moreover, there is an opportunity here for harnessing rankings for long tail keywords that your audience wants to know more about.

Using a combination of keyword research, Google suggest and related search, plus your customers’ questions and comments can help you in creating a regular content calendar that keeps your brand on the top of the Search Engine Results Page.

Content Creation

One of the keys to SEO is creating and scaling keyword-targeted, valuable, and unique content. It needs to be relevant, helpful, unique, and user-friendly.

This content can be in the form of blog posts, branded images, social media updates, email newsletter, infographics, white papers, e-books, downloadable PDFs, podcasts, video, webinars, workshops – any type of content that a consumer can engage with and consume. The first step in this is to know your audience and how they like to engage with your industry. Then create a funnel that takes your customer from discoverer of your brand to buyer.

And remember, once that content has been created, don't just hit publish. Share it, promote it on a rotating schedule, analyse it, expand it, make it better, mention it to influencers, etc.

Accessibility

Another important factor in improving search traffic is to simply make your site search friendly and accessible to search engines. Search engines are limited to how they can crawl the web and your site, so making your content indexable is an easy way to ensure visibility.

What does that mean? Images should be assigned relevant alt tags, audio and video should have transcripts, Flash content should have HTML text, URL links should have crawlable structures, images should be compressed, pages should load quickly. Does your start-up’s site pass these tests? See what we mean? Quite a bit of work, but worth it to have your site structured in the right way (

Also make sure to use Webmaster Tools (Search Console) to make sure your site and its new content are being indexed regularly.

Inbound and Outbound Links

Make sure to link to authoritative and respected sites in your industry to show your brand’s trustworthiness. And in turn, you want other sites to link back to you. Guest posting, commenting on other blogs, and sharing on forums are all great methods for providing this social proof.

But let’s take it one step further. Instead of simply thinking about buying (which Google may penalise you for) or building links, Google is more interested in how your website can earn links editorially. In other words, your website needs to be seen as an authority by other well-trafficked and reputable sites, and you have to earn your stripes with your content and partnerships.

It’s so much more important today to take the time to build relationships with influencers and sites who are willing to amplify your message and content. This can take time, but it’s also where an integrated PR, publicity and content strategy, both online and off, comes into play.

Social Media

Use social media to amplify your content. Schedule consistent social media updates at specified times throughout the day at a schedule that works for you and your audience. It’s not about spamming your customers or readers, it’s about sharing relevant and timely information to your audience and making your brand trustworthy and significant in your industry.

Quick tip - make sure that you are building relationships on Google+ and sharing your content updates there. It may be the outlier in terms of social media, but Google's algorithm makes it a must-have in your social toolbox. 

Do you need help with your site's SEO?

In 2017, great SEO encompasses so many different areas – including email, mobile, links, crawl, user experience, localisation, rankings and much more. Let's face it, a great content strategy takes time and investment.

If you’d like some help in improving and maintaining your SEO for your website, feel free to get in touch with us for a complimentary consultation to discuss the value we can bring to your startup and we can create a customised quote for you.

The Importance of Task Delegation For Start Up Growth

Launching A Start Up Is Time Consuming & Exhausting.. 

....especially when an entrepreneur is trying to do everything on a tight budget. It’s critical not to become overwhelmed by an influx of tasks which could be delegated. Knowing when, how and to whom to delegate responsibilities and tasks is critical to your start up’s success and more importantly to your own health!

Outsourcing tasks enables a start up to focus its limited resources on the development of new business opportunities.

But How?

Practically speaking, it’s important to delegate to the highest qualified and lowest cost individual for each task, and to systemize and automate this process, so that you can better focus on areas of importance to your start up By outsourcing tasks, you get a professional job done without the expense of a full-time employee.

Where Is Your Time Best Focused?

Strategic Vision

Determine and clearly communicate the vision and direction you see for your company, and make sure that everything you and your team do supports this vision. 

Focus on seeing ahead to future possibilities and translating them into breakthrough strategies for execution.

Global Perspective 

Take a broad view when approaching issues by using a global lens and understand in depth the industry and markets in which you are working.

Balance Stakeholders & Managing Conflict

Anticipate and appreciate the various needs of all parties invested in financial outcomes and find the best solutions to issues that arise.

Great leaders know how to handle conflict situations effectively, with a minimum amount of noise.

Build Culture

Establish a positive work culture, where employees feel respected and valued. This is important for the individual, but critical for the company. The employee experience effects how employees perform, and this in turn determines how quickly the company grows.

Provide & Manage Resources

You are responsible for providing resources, in appropriate quantities and at the perfect time, for the company to grow:

Manage Financial Resources 

Incoming: your money, outside investors’ money and cash flow from operations.

Outgoing: Employee salaries, training, benefits, marketing, advertising, interest, taxes, supplies and administrative expenses, to name a few.

Your Support

Build a strong team with qualified individuals in the right roles, bringing the right resources in at the right time.

Other Resources

Manage IT, advisors, strategic partners, professional services, and outside vendors.

As you can see, this last category of providing and managing resources is quite a list. No one person can do it all, or should. You must establish the framework and define the vision and expectations for task execution; however, it is not the most efficient use of your time to attempt to do it all. 

Reduce expenses and employee costs by outsourcing these tasks where possible. 

For example, if you need to create an effective marketing campaign, is it better to struggle through this yourself, hire a full-time employee or outsource the initial campaign to an expert? Until your start up becomes bigger, it can be more efficient to outsource tasks to the person or organization best suited to the job. You provide the direction for what you want done, and a professional familiar with the best execution does it for you.

At CoStartup & Go we take these tasks off your hands so that you can focus on growing your start up and driving it forward. We cover everything from operations, business management and consultancy to digital marketing, creative design, website development, project management and personal / executive assistance.

With CoStartup & Go, you have instant access to professionals with the most experience. Your tasks get done quickly and efficiently, so that you have more time to focus on the fun task of driving your start up forwards!

Check out what we do here

Written by Alexandra Griffin, Operations Executive / Virtual Assistant, CoStartup & Go New York

 

How to Start a Blog for Your Small Business or Start-Up

Blogging for Small Business

To answer that question, maybe we should first answer why entrepreneurs and business owners should start a blog for their business.

By harnessing the power of blogging, your small business can generate new leads, connect with customers, and ultimately build revenue. Starting a blog can effectively strengthen your SEO strategy and as you consistently build quality, content-rich pages for your site that lead back to your business, search engines reward your site with higher page rankings leading to more organic traffic.

So as you can see, blogging is an integral part of a content marketing strategy. It’s a cost-effective marketing tool, but it can also be the beating heart of your business marketing efforts in an elemental way. Your business blog is a huge piece of your business brand story. It gives your customers clear insight into what your business is all about. A blog allows your business to access a voice that engages directly with your customers and clients. This builds awareness, conversations, and most importantly – trust with your company.

On a technical level building a blog for your business can help improve your site’s SEO and rankings on SERP (search engine results pages) without you needing to spend any advertising dollars. All you need is the time and investment into creating purposeful content.

How to Start a Blog for Your Small Business 

So you want to get started, but need a step-by-step guide? Here are the elements you need to start blogging for your business.

1.     Strategise.

Gather the elements you need to build your blog as an extension of your brand. As an entrepreneur or small business owner, do you want to tell stories? Do you want to showcase your team and their knowledge or experience? Do you want to share insight about how your product or service is used? Do you want to become an authority in your niche?  Decide the blog’s tone of voice and how how it reflects upon your brand image. Fun and aspirational? Informational but informal? There are endless possibilities here.

2.     Choose a Blog Platform.

The most important thing is that your blog is professional, easy to consume and shares a balance between search-engine and people friendly. www.yourcompany.com/blog looks better than www.yourcompany.blogger.com. There are simple and affordable blog platforms like Wordpress and Tumblr, and these days, many custom sites can have a blog platform built in, like Squarespace, you just need to invest in the web hosting. TIP – check out the blogging capabilities BEFORE you decide on a web platform or designer for your main site.

3.     Gather Your Team.

Epic content doesn’t create itself. Blogging takes time and energy and while the benefits are massive, it can often take some time before you see a healthy and consistent ROI. But don’t just hire any intern to do your blogging, social media and SEO. You need flexible writers and creators who understand your industry and who can write to your company’s tone of voice while engaging an audience. We absolutely recommend hiring virtual assistants and copywriters to build a dedicated writing team. Also make sure to pick the brains of your current employees and your partners for contributions.

4.     Create a Content Plan.

Now is where you get down to business. Do some research on keywords and search terms in your industry and start building content around it. Great content can come in many forms – written articles, podcasts, e-books, video, images – anything your audience can consume. And remember, you are writing or creating this content for your readers, not for yourself. Answer their questions and cater to their needs.

5.     Stay Engaged & Consistent.

As we mentioned above, content can come in many forms so in an oversaturated market, you have to make it consistent, you have to make it resourceful, and you have to make it interesting. Keep up with trending news and media updates - find ways to integrate and connect your niche into breaking news. Give your readers a reason to comment and share. Collaborate with other networks. And make sure to post regularly to keep your site fresh.

6.     Promote Your Content.

You are not done once you hit publish. Make sure to fill your content with valuable links and mentions of influencers, and always reach out to people to help share your content. One post on a social platform won’t cut it, make sure you rotate and re-promote your content on a consistent basis.

7.     Monitor and Measure.

Make Google Analytics your best friend. Check where your traffic is coming from, see which posts are performing and which ones aren’t and refine your content plan from there. Rinse and repeat.

While building a blog is simple, making one work for your business requires thought, planning, and consistent effort. But the benefits are endless in this digital world of online marketing. If you are ready to improve your blogging game and want to invest in virtual support to help take your business to the next level, send us a message and we can create a custom package for you.

5 SEO Basics for Start-Ups

seo basics for startups

Are you building a start-up and need to know the basics of how to grow your business online organically? Do you have your website and maybe you’ve set up Google Analytics, but you are wondering why your ideal customers aren’t coming to your site and buying your products or services?

SEO, or search engine optimisation, is still one of the most important factors to making your site search engine friendly and getting customers to your site. We love the guides from Moz, SEMRush, and Kissmetrics – but sometimes, it’s good to just have the basic fundamentals for your start-up – without too much technical jargon.

Optimising your website doesn’t have to be difficult – it’s an ongoing process that is essential to growing your business and it is constantly changing. So whether you choose to adapt to the waters and keep up to date with SEO or hire someone to do it for you, let’s take a look at the crucial elements for SEO for start-ups. 

Search Engine Optimisation for Start-Ups

Keywords

When doing keyword research, think about search intent, rather than just search terms. And then make sure that your site actually uses the words that people are searching for. Know your niche and stay relevant in it. We like using Google's AdWords Keyword Tool and Keyword.IO when doing keyword research.

A blog is an excellent way to stay relevant for both your audience and for Google bots as you are constantly updating your site and staying fresh in your industry. Moreover, there is an opportunity here for harnessing rankings for long tail keywords that your audience wants to know more about.

Using a combination of keyword research, Google suggest and related search, plus your customers’ questions and comments can help you in creating a regular content calendar that keeps your brand on the top of the Search Engine Results Page.

Content Creation

One of the keys to SEO is creating and scaling keyword-targeted, valuable, and unique content. It needs to be relevant, helpful, unique, and user-friendly.

This content can be in the form of blog posts, branded images, social media updates, email newsletter, infographics, white papers, e-books, downloadable PDFs, podcasts, video, webinars, workshops – any type of content that a consumer can engage with and consume. The first step in this is to know your audience and how they like to engage with your industry. Then create a funnel that takes your customer from discoverer of your brand to buyer.

And remember, once that content has been created, don't just hit publish. Share it, promote it on a rotating schedule, analyse it, expand it, make it better, mention it to influencers, etc.

Accessibility

Another important factor in improving search traffic is to simply make your site search friendly and accessible to search engines. Search engines are limited to how they can crawl the web and your site, so making your content indexable is an easy way to ensure visibility.

What does that mean? Images should be assigned relevant alt tags, audio and video should have transcripts, Flash content should have HTML text, URL links should have crawlable structures, images should be compressed, pages should load quickly. Does your start-up’s site pass these tests? See what we mean? Quite a bit of work, but worth it to have your site structured in the right way (Let us know if you're stuck here - we can help you).

Also make sure to use Webmaster Tools (Search Console) to make sure your site and its new content are being indexed regularly.

Inbound and Outbound Links

Make sure to link to authoritative and respected sites in your industry to show your brand’s trustworthiness. And in turn, you want other sites to link back to you. Guest posting, commenting on other blogs, and sharing on forums are all great methods for providing this social proof.

But let’s take it one step further. Instead of simply thinking about buying (which Google may penalise you for) or building links, Google is more interested in how your website can earn links editorially. In other words, your website needs to be seen as an authority by other well-trafficked and reputable sites, and you have to earn your stripes with your content and partnerships.

It’s so much more important today to take the time to build relationships with influencers and sites who are willing to amplify your message and content. This can take time, but it’s also where an integrated PR, publicity and content strategy, both online and off, comes into play.

Social Media

Use social media to amplify your content. Schedule consistent social media updates at specified times throughout the day at a schedule that works for you and your audience. It’s not about spamming your customers or readers, it’s about sharing relevant and timely information to your audience and making your brand trustworthy and significant in your industry.

Quick tip - make sure that you are building relationships on Google+ and sharing your content updates there. It may be the outlier in terms of social media, but Google's algorithm makes it a must-have in your social toolbox. 

Do you need help with your site's SEO?

In 2017, great SEO encompasses so many different areas – including email, mobile, links, crawl, user experience, localisation, rankings and much more. Let's face it, a great content strategy takes time and investment.

If you’d like some help in improving and maintaining your SEO for your website, feel free to get in touch with us for a complimentary consultation to discuss the value we can bring to your startup and we can create a customised quote for you. Email us at sales@costartupandgo.com

Ultimate Social Media Hashtag List for Tech Startups, Entrepreneurs and Small Businesses

social media hashtags for entrepreneurs

For an online marketer or social media executive to maintain a healthy social media presence, a strong hashtag list is indispensable. Your posts with hashtags are 2x more likely to receive engagement than without. And if you want to help grow your start-up or small business, having a handy list of hashtags is essential for staying on top of your basic social media interactions.

Here's some social media 101: hashtags help you classify your content by theme or idea. More importantly for those starting out and as you build a brand, they enable you to expand your reach to audiences that are not already following you in your network. So while you lift your voice and your content, you are also helping to grow your social media following with people who are interested and who are already following the topics that you are posting about. Here's some more detailed information on how to use hashtags to your business advantage.

If you have a social media executive to help build your presence online or if you are an entrepreneur doing your social media marketing yourself, make sure to bookmark this list  of 75 hashtags for entrepreneurs and start-ups for reference. And if you don’t have a social or online marketer on your team, then engage a Virtual Assistant to help you with your social media marketing, an often time consuming task that requires consistency in relationship building. PA&GO offers these services for entrepreneurs, start-ups, and small businesses.

75 Hashtags for Entrepreneurs

GENERAL THEMES

#startup

#entrepreneur

#tech

#techstartup

#fintech

#smallbiz

#smallbusiness

#leadership

#founder

#foundr

#BeYourOwnBoss

#entrepreneurship

#discount

#success

#networking

#economy

#global

#innovation

#AI

#socialbusiness

#socialbiz

#socbiz

#collaboration

#productivity

#management

#IT

#mobile

#apps

#smb

#mindset

#meditation

#wealth

#hustle

#businessowner

#onlinebusiness

 

DAYS OF THE WEEK

#MondayMotivation

#TechTuesday

#techieTuesday

#WednesdayWisdom

#ThirstyThursdays

#ThursdayThoughts

#ThrowbackThursday

#tbt

#followFriday

#ff

#FridayFeeling

#SmallBusinessSaturday

#SmallBizSat

 

CHATS

#brandchat

#B2Bchat

#smallbizchat

#seochat

#semrushchat

#socialchat

#contentchat

#worktrends

 

EVENTS

#events

#conference

#eventtech

 

MARKETING

#marketing

#mktg

#social

#seo

#brand

#digitalmarketing

#socialmedia

#giveaway

 

RECRUITMENT

#recruitment

#recruiting

#hiring

#newjob

#resume

#cv

#linkedin

#opportunity

#jobs

Three Essentials to Marketing Your Business (and Yourself) Online

online marketing paandgo

In today’s business world, as a start-up, a small business, an entrepreneur, or a freelancer, it’s essential to have a web presence that effectively communicates who you are and what you are sharing. Being smart with your marketing ensures that your message gets heard and maximises your success.

Before you start paying for advertising you may not need and get overwhelmed, here are three essentials steps to take to ensure marketing your business online is a success.

1.     Research & Planning

This is all about understanding your customer and developing the right content plan and strategy that speaks to them personally. You have to know who you are talking to and understand them inside and out. Who is your ideal customer and what do they need? What do they want, what are their hopes, their pain points? Now map out content and messaging around that. This gets their attention and gives them a reason to want to connect with you. This research stage is about getting to know your customer and building a relationship with them, listening to them, and understanding them. 

2.     Discoverability & Relevance

If you Google yourself or your business, what comes up? Are your customers going to find you? Since you’ve done your research in the first instance, you should know where your customers hang out online, what platforms are relevant to them, and what events they attend. Ensure that you are playing in the right field and are talking to the right people before you spend any money on advertising. Remember, the best time to market to your audience is when they are already interested in your brand. So make sure you are consistent in building relationships, content, and authority in the right places, ensuring your brand’s relevancy and your customers’ interest.

3.     Systems & Tools

The last step is to ensure you have systems and support in place for consistent action. For example, how are you capturing leads? How are you communicating with your customers? This includes your email marketing and blog posts, but also includes your tweets, Facebook posts, your website copy, etc. It’s also key to maintain a consistent tone of voice and brand image for your business, so your customers know that it is you speaking across all platforms. That consistency builds trust, and trust leads to real connection with your customers.

In the beginning it can feel like a one-way conversation, but this is why it is so important to have tools and systems in place, so you don’t get overwhelmed or worried. A virtual assistant is perfect to provide this type of flexible support. As a director, owner or entrepreneur, work towards automating or delegating as many of these tasks as possible so you can work on your business by building and maintaining relationships, rather than in your business worrying about SEO and search.

Do you need some flexible support for your business? Contact us now to get your free initial consultation.