Personal Assistant 2.0: The Rise of a New Type of Worker

personal assistant with paperwork

Personal assistants, virtual assistants, consultants, freelancers - all indispensable for entrepreneurs, start-ups and small businesses, but what do they actually do and which one should you hire for your business

As the world of work changes, so too do old job titles and job descriptions. We live in a world where the multi-hyphenate professional dominates. People are no longer defined by their job titles, but by their skills. With technology rapidly changing the normal working environment, people are setting up businesses more than ever. With a laptop and an armchair, you can now have an office anywhere in the world. And they will need support.

This brave new world of working in business has also welcomed a new phenomenon - the Personal Assistant 2.0. For freelancers, small businesses, solopreneurs and start-ups, the traditional version of a Personal Assistant has become a dated entity. Diary management and answering phones (while still important) are no longer the most important aspects of a personal assistant. 

Entrepreneurs are now looking for assistants who have a varied set of digital and soft skills that they can use in helping them grow their business - from social media management to web design, blogging to business development, event management to customer service, video editing & photoshop to SEO & Google Analytics. This new assistant is dynamic, flexible and digitally savvy. Often working remotely, they know how to use technology to facilitate their work. Meetings on FaceTime or Skype, updates on Slack, and digital project management tools such as Asana and Trello are all tools of the trade that keep these assistants connected and accountable.  (Check out our favourite tools when collaborating with your virtual assistant here). And for this new breed of personal and virtual assistant, excellent communication skills are their most valuable resource, so though they may not be in the office everyday, you'll never feel out of touch. 

As more people continue making that leap to self-employment and flexible working becomes the norm, traditional job descriptions will become a thing of the past. Personal Assistants will always be a helpful asset to any company or entrepreneur - but the assistant that can leverage new digital skills, be dynamic, and work flexibly will continue to thrive. If you think you might need a ‘Personal Assistant 2.0’ feel free to get in touch with us for a complimentary consultation to discuss the value we can bring to your business and we can create a customised quote for you. Email us at