events

The Best Networking Events to Attend in London for Entrepreneurs, Tech Start-Ups and Small Businesses

Screenshot 2018-10-15 07.42.42.png

When you are starting a business one of the most important elements for your marketing and promotions strategy should be networking. We can spend a lot of time thinking about our grand ideas, products and plans, but we learn a lot about our business when we speak to others articulately about it and generate interest through our face to face relationships in real time. 

Here are some of our favourite places to find networking events for entrepreneurs, tech start-ups and small businesses in London.

Where to Find Networking Events for London Entrepreneurs

Silicon Drinkabout by 3 Beards

We had to add this to the list. We love the Silicon Drinkabout for its informal structure and its fun crowd of like-minded of entrepreneurs and techies. Plus, they meet weekly in different locations all over the world, so you’ll never run out of new faces to meet on a Friday night, wherever your business takes you.

Your Co-working Space or Serviced Offices

Make sure to regularly check your favourite co-working space for some great events and networking opportunities. You are sure to keen entrepreneurs and business owners with whom you can develop some strong connections. For example, WeWork and The Office Group host fantastic workshops, breakfasts, and events for their members to socialise and meet with others in a relaxed and informal way.

Google Campus Events

The Google Campus is the perfect hub for tech start-ups. Entrepreneurs can attend workshops and classes while also providing the space and events to find your next investor, mentor, founder or recruit. Networking with a dose of digital learning included.

Alumni Events

Graduate from a university? Or maybe you have a friend who has? Perhaps you finished a short course or qualification certificate? We find keeping in touch with your school networks can be a goldmine for building conversations, as you often already have a common link. Find your local chapter and see how you can get involved.

Meetup and EventBrite

We like using Meetup and EventBrite when we are searching for specific industry events to go to. Looking for a networking event specifically for female founders? Or do you want to share a pint chatting with people in your niche industry? There are new meet-up groups popping up everyday and these are great for targeting connection with people just like you.

Local Community Groups

Don’t underestimate the power of networking and connecting with local players around you. You never know how you may be able to help and serve members of your local community with your business and vice-versa.

Remember, social isn’t the only type of networking for entrepreneurs. Sometimes, a business can't be built behind a laptop alone. Get out there and take to real, live people to help build and strengthen your business. And when you need operational support to ensure your start up is running smoothly while you make connections, make sure to contact us at sales@costartupandgo.com to help with your virtual support needs.

Did we miss an event source or do you host a networking event that should be on this list? Let us know in the comments. 

Three Types of Events Every Start-Up Should Organise to Grow Their Brand

Events for Start-Ups

When thinking about growing your brand, most entrepreneurs solely focus on several aspects of digital and online marketing. Social media, SEO, website presence, PR, PPC advertising, and online relationships are of course important. However, events are one of the most effective ways to build brand loyalty and engagement. Taking your marketing strategy offline and building face-to-face interaction with your clients, customers and partners can provide tangible value to your business.

So what type of events should you organise? Here are three simple events that will connect you to your audience and will over time help build a healthy return on investment.

The Launch Event to Showcase a New Service or Product

If you are at the beginning stage of your business or if you have a new product or service to promote, this is the event for you. You can use this type of event as a showcase for customers to peruse your offerings at their leisure or you can present some type of workshop to deliver high-value information to your customers as a taster. Moreover, the launch event helps to establish you and your company as an authority in your niche. It’s best to piggy-back off of existing larger networks here, so call up your favourite co-working space or community centre as a venue to host. (Check out Launch 22 for some great start-up events!)

The Networking Event to Establish Interest

The networking event is a crucial event for any company. When you bring like-minded people together, you are able to generate new ideas, learn about what your ideal customers’ problems are, and simply just give people an opportunity to mingle and exchange ideas. Your business now becomes a facilitator of innovation and a hub for opportunities. Who doesn’t want to invest in a company like that?

The VIP Event to Boost Customer Engagement

Everyone likes being rewarded and offered perks. Use this type of event to express gratitude to your best clients, customers and partners. Word of Mouth is still one of the most trusted methods of effective marketing communication. Or you can offer this type of event as a bonus, as a premium that people buy into, or as an unexpected perk of purchasing your product or service. In addition, you can get first hand feedback and input on how and why your offering works from people who are already buying from you. Win-Win.

What type of events do you use for your start-up? Do you need help organising events for your business? Email us at sales@costartupandgo.com or head to our 'what' page to discuss how we can help in a free consultation.

The Best Networking Events to Attend in London for Entrepreneurs, Tech Start-Ups and Small Businesses

networking around a table

When you are starting a business one of the most important elements for your marketing and promotions strategy should be networking. We can spend a lot of time thinking about our grand ideas, products and plans, but we learn a lot about our business when we speak to others articulately about it and generate interest through our face to face relationships in real time. 

Here are some of our favourite places to find networking events for entrepreneurs, tech start-ups and small businesses in London.

Where to Find Networking Events for London Entrepreneurs

Silicon Drinkabout by 3 Beards

We had to add this to the list. We love the Silicon Drinkabout for its informal structure and its fun crowd of like-minded of entrepreneurs and techies. Plus, they meet weekly in different locations all over the world, so you’ll never run out of new faces to meet on a Friday night, wherever your business takes you.

Your Co-working Space or Serviced Offices

Make sure to regularly check your favourite co-working space for some great events and networking opportunities. You are sure to keen entrepreneurs and business owners with whom you can develop some strong connections. For example, WeWork and The Office Group host fantastic workshops, breakfasts, and events for their members to socialise and meet with others in a relaxed and informal way.

Google Campus Events

The Google Campus is the perfect hub for tech start-ups. Entrepreneurs can attend workshops and classes while also providing the space and events to find your next investor, mentor, founder or recruit. Networking with a dose of digital learning included.

Alumni Events

Graduate from a university? Or maybe you have a friend who has? Perhaps you finished a short course or qualification certificate? We find keeping in touch with your school networks can be a goldmine for building conversations, as you often already have a common link. Find your local chapter and see how you can get involved.

Meetup and EventBrite

We like using Meetup and EventBrite when we are searching for specific industry events to go to. Looking for a networking event specifically for female founders? Or do you want to share a pint chatting with people in your niche industry? There are new meet-up groups popping up everyday and these are great for targeting connection with people just like you.

Local Community Groups

Don’t underestimate the power of networking and connecting with local players around you. You never know how you may be able to help and serve members of your local community with your business and vice-versa.

Remember, social isn’t the only type of networking for entrepreneurs. Sometimes, a business can't be built behind a laptop alone. Get out there and take to real, live people to help build and strengthen your business. And when you need operational support to ensure your start up is running smoothly while you make connections, make sure to contact us at sales@costartupandgo.com to help with your virtual support needs.

Did we miss an event source or do you host a networking event that should be on this list? Let us know in the comments.