communication

3 Essentials to Marketing Your Business (and Yourself) Online

online marketing costartupandgo

In today’s business world, as a start-up, a small business, an entrepreneur, or a freelancer, it’s essential to have a web presence that effectively communicates who you are and what you are sharing. Being smart with your marketing ensures that your message gets heard and maximises your success.

Before you start paying for advertising you may not need and get overwhelmed, here are three essentials steps to take to ensure marketing your business online is a success.

1.     Research & Planning

This is all about understanding your customer and developing the right content plan and strategy that speaks to them personally. You have to know who you are talking to and understand them inside and out. Who is your ideal customer and what do they need? What do they want, what are their hopes, their pain points? Now map out content and messaging around that. This gets their attention and gives them a reason to want to connect with you. This research stage is about getting to know your customer and building a relationship with them, listening to them, and understanding them. 

2.     Discoverability & Relevance

If you Google yourself or your business, what comes up? Are your customers going to find you? Since you’ve done your research in the first instance, you should know where your customers hang out online, what platforms are relevant to them, and what events they attend. Ensure that you are playing in the right field and are talking to the right people before you spend any money on advertising. Remember, the best time to market to your audience is when they are already interested in your brand. So make sure you are consistent in building relationships, content, and authority in the right places, ensuring your brand’s relevancy and your customers’ interest.

3.     Systems & Tools

The last step is to ensure you have systems and support in place for consistent action. For example, how are you capturing leads? How are you communicating with your customers? This includes your email marketing and blog posts, but also includes your tweets, Facebook posts, your website copy, etc. It’s also key to maintain a consistent tone of voice and brand image for your business, so your customers know that it is you speaking across all platforms. That consistency builds trust, and trust leads to real connection with your customers.

In the beginning it can feel like a one-way conversation, but this is why it is so important to have tools and systems in place, so you don’t get overwhelmed or worried. As a director, owner or entrepreneur, work towards automating or delegating as many of these tasks as possible so you can work on your business by building and maintaining relationships, rather than in your business worrying about SEO and search.

Do you need affordable digital marketing for your business? Contact us now to get your free initial consultation.

 

Three Types of Events Every Start-Up Should Organise to Grow Their Brand

Events for Start-Ups

When thinking about growing your brand, most entrepreneurs solely focus on several aspects of digital and online marketing. Social media, SEO, website presence, PR, PPC advertising, and online relationships are of course important. However, events are one of the most effective ways to build brand loyalty and engagement. Taking your marketing strategy offline and building face-to-face interaction with your clients, customers and partners can provide tangible value to your business.

So what type of events should you organise? Here are three simple events that will connect you to your audience and will over time help build a healthy return on investment.

The Launch Event to Showcase a New Service or Product

If you are at the beginning stage of your business or if you have a new product or service to promote, this is the event for you. You can use this type of event as a showcase for customers to peruse your offerings at their leisure or you can present some type of workshop to deliver high-value information to your customers as a taster. Moreover, the launch event helps to establish you and your company as an authority in your niche. It’s best to piggy-back off of existing larger networks here, so call up your favourite co-working space or community centre as a venue to host. (Check out Launch 22 for some great start-up events!)

The Networking Event to Establish Interest

The networking event is a crucial event for any company. When you bring like-minded people together, you are able to generate new ideas, learn about what your ideal customers’ problems are, and simply just give people an opportunity to mingle and exchange ideas. Your business now becomes a facilitator of innovation and a hub for opportunities. Who doesn’t want to invest in a company like that?

The VIP Event to Boost Customer Engagement

Everyone likes being rewarded and offered perks. Use this type of event to express gratitude to your best clients, customers and partners. Word of Mouth is still one of the most trusted methods of effective marketing communication. Or you can offer this type of event as a bonus, as a premium that people buy into, or as an unexpected perk of purchasing your product or service. In addition, you can get first hand feedback and input on how and why your offering works from people who are already buying from you. Win-Win.

What type of events do you use for your start-up? Do you need help organising events for your business? Email us at sales@costartupandgo.com or head to our 'what' page to discuss how we can help in a free consultation.

The Biggest Secret of Highly Productive & Successful Start-Ups

Productive Entrepreneurs and Virtual Assistants PA AND GO

As an entrepreneur or small business owner, your business success and productivity depends entirely upon you and your decisions. Everything from website design and search engine marketing to business operations and monthly finances is dependent on you.

One of the most valuable secrets of highly successful entrepreneurs is actually quite simple: they don’t try to do everything themselves. They delegate their work so they can grow at a faster rate than they could do on their own. But don't just take our word for it - here are 40 highly successful entrepreneurs giving evidence to why they hired virtual assistants.

But for some, it can be challenging to give up control, confusing to know where to start looking for people for your team, and seemingly expensive to hire a full-time employee. 

This is where hiring virtual support from a consultative team can exponentially help your business. The scope of remote working is changing and for many start-up and small business owners, VAs offer lean and flexible benefits. Moreover, company growth comes from more than just diary management and administrative tasks. Having a core support team that can adapt to your needs – whether it’s bookkeeping, social media, IT support, video editing, or event organisation – can help increase productivity and growth in your business, and also offer a better work-life balance for you.

It’s time to get more productive so you can focus on the most important aspects of your business. Here's how you can do it:

Visualise Success and Set Goals

Get clear about what your business goals are and how you want to achieve them. Create solid systems and processes that work for your business. At this point, you can get a better grasp on what areas you will need to invest in for the long term. You set clear expectations about what you want and need and it is easier to bring someone in to help you achieve those goals in a collaborative way.

Let Go and Delegate Tasks, Projects or Business Functions to Your Operational Support Team

Focus on what motivates you, what moves you, what you started your business for in the first place. When you spend your time doing the things you love in the business, your creativity and great ideas come to the forefront much faster. Then you can communicate to your support team how to execute those ideas, so you can move on to the next one.

Communicate with and Effectively Manage Your Virtual Assistant

Once you have systems in place, consistent communication is key to maintaining an effective and successful relationship with your virtual assistant. Mapping out your goals with your VA and then being able to constantly check in with him or her, via email, phone or Skype, sets an expectation for excellence and ensures that your investment in a flexible team is always adding value.

One of the great aspects of PA&GO’s services is our consultative approach to operational support. You won’t be hiring a VA who you’ll never meet and never have real contact with. You will be engaging an experienced team that adapts with your changing business needs. Get in touch at sales@costartupandgo.com and we can see which package can fit your business needs in a FREE initial consultation.

Three Essentials to Marketing Your Business (and Yourself) Online

online marketing paandgo

In today’s business world, as a start-up, a small business, an entrepreneur, or a freelancer, it’s essential to have a web presence that effectively communicates who you are and what you are sharing. Being smart with your marketing ensures that your message gets heard and maximises your success.

Before you start paying for advertising you may not need and get overwhelmed, here are three essentials steps to take to ensure marketing your business online is a success.

1.     Research & Planning

This is all about understanding your customer and developing the right content plan and strategy that speaks to them personally. You have to know who you are talking to and understand them inside and out. Who is your ideal customer and what do they need? What do they want, what are their hopes, their pain points? Now map out content and messaging around that. This gets their attention and gives them a reason to want to connect with you. This research stage is about getting to know your customer and building a relationship with them, listening to them, and understanding them. 

2.     Discoverability & Relevance

If you Google yourself or your business, what comes up? Are your customers going to find you? Since you’ve done your research in the first instance, you should know where your customers hang out online, what platforms are relevant to them, and what events they attend. Ensure that you are playing in the right field and are talking to the right people before you spend any money on advertising. Remember, the best time to market to your audience is when they are already interested in your brand. So make sure you are consistent in building relationships, content, and authority in the right places, ensuring your brand’s relevancy and your customers’ interest.

3.     Systems & Tools

The last step is to ensure you have systems and support in place for consistent action. For example, how are you capturing leads? How are you communicating with your customers? This includes your email marketing and blog posts, but also includes your tweets, Facebook posts, your website copy, etc. It’s also key to maintain a consistent tone of voice and brand image for your business, so your customers know that it is you speaking across all platforms. That consistency builds trust, and trust leads to real connection with your customers.

In the beginning it can feel like a one-way conversation, but this is why it is so important to have tools and systems in place, so you don’t get overwhelmed or worried. A virtual assistant is perfect to provide this type of flexible support. As a director, owner or entrepreneur, work towards automating or delegating as many of these tasks as possible so you can work on your business by building and maintaining relationships, rather than in your business worrying about SEO and search.

Do you need some flexible support for your business? Contact us now to get your free initial consultation.