Business Culture

Business Culture: Two Common Misconceptions Preventing Business Growth

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In many businesses, there are common misconceptions that represent less the business ethos itself, more the traditions businesses have simply become stuck in.

Misled assumptions about where, when and how people should work stifle companies’ ability to reach their actual potential, rather than their perceived potential, especially when rival businesses are now embracing new flexible ways of working. And with the current workplace looking young, bright and (no, not orange) flexible, it’s as prime time as any to set these misconceptions straight.

So here are two common misconceptions preventing businesses from their reaching their actual potential. 

1.   Team Happiness Doesn’t Influence Business Growth And Profit, Just Skills

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By nature of happiness being an emotion rather than a skill that can be measured or applied, it isn’t seen as a direct contributor to business success and therefore largely falls under businesses’ radar, in pursuit of skill-based goals. A business is the sum of its parts, and its constituent parts is the team. 

The happiness of the team therefore, is indispensable to achieving sustained optimal growth. Small increments of going the extra mile as a result of a team member feeling empowered, valued and trusted, are the seemingly small things that over time when multiplied by an entire team, can be the tangible difference between a business being successful, and a business that stands out above competitors. 

2.   The Environment Most Conducive To Productivity Is One Environment, And It’s An Office

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The environments most conducive to productivity have been left largely unexplored in the past under the overbearing weight of dated traditions and stigma around flexible working. What makes someone most productive, equates to anywhere and any time window that makes them most relaxed and focused. 

Depending on the individual and job role, this could be variations of home, a workspace, an office, starting early in the morning or late into the evening. The key misconception here is that there’s one environment most conducive to getting the job done, and that environment is an office to be in from 9 to 5 every day, every week, of every month. 

Once employers realise there are several efficient ways to get the job done outside of these confines, in ways that can not only benefit them by transforming business culture and growth, but the teamby instilling more trust, value and empowerment (A.K.A. happiness), progress can be exponential. 

The ratio of weight businesses apply to understanding how consumer attitudes and environments yield profit and growth, compared to the weight businesses apply to understanding how their team’s attitudes and environments yield profit and growth, is disproportionate and reflective only of their perceived potential, not actual potential, which this can enable.

For more posts on team productivity and business culture, keep in touch with our blog for regular posts on all things business.

In the meanwhile, view the latest article on Business Culture: 3 Ways To Get The Best Out Of Your Team